Skip to main content

White River Marine Group, a boatbuilder affiliate of Springfield, Mo.-based Bass Pro Shops, has acquired Hatteras Yachts. White River plans to invest $35 million to modernize the New Bern facility and will move manufacturing of its saltwater brands — Mako and Ranger Saltwater — from the Midwest to New Bern. The revamped plant will also serve as a technical center for research and development for the saltwater lines.

White River says it will add approximately 500 jobs in New Bern, an estimated $22 million annual payroll impact to local economy.It will also invest in maintaining and growing the venerable Hatteras brand.

The modernized New Bern facility will also 
be home to Mako and Ranger’s Saltwater series.

The modernized New Bern facility will also be home to Mako and Ranger’s Saltwater series.

“We’re committed to support Hatteras in staying true to its roots as a legendary saltwater brand built by a passion for fishing while expanding our operations to better serve all those who love the sea,” Bass Pro Shops founder Johnny Morris said in a statement.

“We are inspired by the many similarities between the pride and passion of the master boatbuilders from our home in the Ozarks and the legendary boatbuilders of North Carolina and the New Bern area … with scores of family members working together and generations of highly experienced boatbuilders taking pride in what they do,” Morris added.

“With Hatteras’ rich heritage of craftsmanship and access to some of the world’s best offshore angling, our aim is to help solidify New Bern as the world’s capital for saltwater gamefish and boatbuilding,” he said.

White River’s expansion plans are to be supported by a 12-year Job Development Investment Grant via the state’s Economic Investment Committee. The grant is expected to grow the state’s economy by $1.17 billion during the course of the investment.

“The marine trades are an important part of North Carolina’s heritage,” said Commerce Secretary Machelle Baker Sanders. “It’s great to see a company with the leadership and reputation of White River Marine choose our state for this important expansion of their company.”

“It’s great to see the next chapter open for this important manufacturing site in our region,” said N.C. Rep. Steve Tyson. “White River Marine Group is the No. 1 company in their industry, and we welcome the new jobs and investment they’re bringing to New Bern and Craven County.”

White River Marine Group president Scott Ernest announced that Lauren Good was named director of saltwater operations in New Bern. Good has been with the company for 12 years, holding several leadership roles. 

This article was originally published in the July 2021 issue.



FAF Brings New Anglers into the Fold

The nonprofit organization will leverage Giving Tuesday on Nov. 29 to raise funds for its grassroots fishing and boating participation efforts.


Naos Yachts Plans New Offices

The San Francisco Bay area location will expand the dealer’s midcoast footprint and help grow its Groupe Beneteau, Lagoon, Neel, CNB Yachts, Four Winns and Wellcraft brands.


Trade Only Today Returns Monday

The e-newsletter will not publish Thursday, Nov. 24, and Friday, Nov. 25, in observance of the Thanksgiving holiday.


Correct Craft Gives Back

Employees spent a day serving at the Florida United Methodist Children’s Home, impacting more than 500 kids in need.


GH Motion Launches All-Electric Lift

The GH70e mobile boat lift is powered by a modular solar/battery system and has a 65-ton capacity.


Dealers: Are You in Compliance?

A new FTC Safeguards Rule designed to protect consumers’ personal information goes into effect Dec. 9 — are you prepared?


NMMA Canada President Steps Down

NMMA Canada president Sara Anghel is leaving the recreational boating trade group after nearly 15 years of service.


Ohio Ordered To Get Serious About Algae

Many are applauding a judge’s proposed consent decree that will serve as a roadmap to address western Lake Erie’s chronic algal blooms.