Skip to main content

Boat Registrations Jump 44.3 Percent Year-Over-Year

SSI Soundings July 2020

Boat registrations soared in July, rising 4.1 percent year-to-date in all categories, and 25.2 percent year-over-year.

Registrations jumped 44.3 percent year-over-year in the main categories, according to Statistical Surveys Inc., which tracked data from 22 early-reporting states — accounting for around 43 percent of the U.S. market.

“I think this is what we were hearing out in the field — unreal,” SSI sales director Ryan Kloppe told Trade Only Today. “It is only 22 states though. We are still having issues [obtaining data from states that typically report early]. We had covid closures, and when you throw a bunch of registrations in there … now have influx of boats being registered, so we have some states that are being backlogged.”

States like California, Minnesota, New York, Tennessee and South Carolina, which normally report early, were excluded from July’s data, said Kloppe.

Registration of runabouts jumped 67.7 percent year-over-year, but were still down 1.3 percent year-to-date, marking a reversal in a years-long trend of declines in that category.

Ski and wake boats leapt 73 percent year-over-year for the month, and were up 11.6 percent year-to-date.

Pontoons had an excellent month also, with a 53.3 percent increase in registrations year-over-year and 8.3 percent year-to-date.

Texas surpassed Florida as the top state, with 5,127 units registered in July 2020 versus 3,947 in July 2019 — more than a 33 percent increase.

“These are just some nice big numbers,” said Kloppe. “We were hearing that out in the market from dealers and manufacturers, and now we’re seeing the results in some of the state data that’s coming in. The issue now is probably inventory. Everything had a great month, and I don’t see any reason to slow down except maybe due to some supply chain issues.”

Related

1_ABA

ABA Celebrates 30 Years

The America Boatbuilders Association was founded in 1992 with the objective of collectively buying engines, raw materials and manufactured products at better prices.

1_YEARGIN

Who, Not How

Sometimes, to solve a tough problem, you need to get a different person in the room.

1_WHALESACTION

NMMA: Proposed Speed Rule an ‘Existential Threat’ to Industry

The association is calling on every marine brand, employee and boat owner to file public comment by Oct. 31 over a sweeping regulation to protect North Atlantic right whales.

1_AXOPAR

Axopar and Nimbus Renew Agreement

The boatbuilders have entered an agreement whereby Nimbus Group will retain exclusive rights to sell Axopar boats on the Swedish market.

1_IAN

Hurricane Ian Leaves Devastation in Florida

The storm left a wide swath of destruction, heavily impacting marine interests from Tampa Bay to Marco Island.

Norm

Email Is Your Ticket to Holiday Sales

Developing an effective email campaign can bolster sales and help fill winter coffers at your dealership.

1_NMRA

NMRA Presents Annual Awards

Edson CEO Will Keene and ComMar Sales president Tim Conroy were recognized for their contributions to the marine industry.

1_ PULSE.PING.2

DEALERS: Are Interest Rates Impacting Demand?

This month’s Pulse Report survey asks dealers whether interest rate increases are causing a downturn in boat sales. Take the survey here.

1_EPROPULSION

EPropulsion, Mack Boring Partner with Crest

Pontoon builder Crest will use an ePropulsion Navy 3.0 Evo electric outboard motor and an E175 battery for its 2023 Current model.