Year Three of Five
Fear of an impending exodus, especially with concerns about a looming economic recession, has leaders at the MRAA, the National Marine Manufacturers Association and the Recreational Boating & Fishing Foundation urging the industry to start focusing immediately on improving customer service as the primary way to retain these boaters.
New Year, New Congress
Many Americans have experienced the unique sense of joy and freedom that comes with spending time in the great outdoors, and as more and more Americans flock to our nation’s waterways, Congress must focus on protecting boating access across the nation.
Certified dealer program touts results of marketing campaign
A promotion of the Marine Industry Certified Dealership Program netted almost 800,000 “digital impressions” this summer.