discover boating
Finding the Next Buyers
Discover Boating commissioned a research study to fine-tune targeting efforts in marketing.
See You Out Here
Discover Boating is leading the charge to evolve how we market as an industry.
Q&A with Kevin Williams
Kevin Williams of the NMMA is helping the recreational marine industry deploy strategies to achieve diversity, and to recognize diversity’s importance to the bottom line.
Q&A with Frank Hugelmeyer
NMMA president Frank Hugelmeyer weighs in on his first two years at the helm.
Changes Ahead, Changes Behind
In 2021, our dual focus on advocacy and expanding boater market share has paid dividends in countless ways, says NMMA president Frank Hugelmeyer.
Discover Boating introduces range of new bloggers
Discover Boating is collaborating with more than 20 bloggers and influencers to share their boating stories.
VIDEO: Discover Boating unveils ‘Vacation on Demand’
Discover Boating is focusing its 2017 campaign on introducing people to boating.
VIDEO: Discover Boating featured on ‘Fox & Friends’
Discover Boating vice president Ellen Hopkins talked about ways to get started in boating on the May 31 show.
Q&A with NMMA senior VP and chief marketing officer and Grow Boating president Carl Blackwell
Carl Blackwell, senior vice president and chief marketing officer of the National Marine Manufacturers Association and president of the national Grow Boating campaign, grew up boating but didn’t take a direct path to the industry.
Grow Boating study finds drop in first-time buyers
The decline is largely the reason that the age of the average boat owner continues to increase.
Pacific boat show will feature new clinics
The clinics will be held during all four days of the show.
Vote continues funding for Discover Boating
Marine industry stakeholders unanimously agreed to continue funding the industrywide marketing campaign Discover Boating.
Discover Boating receives $10,000 memorial donation
Grow Boating said today that the Marine Leadership Alliance donated $10,000 to the national Discover Boating campaign.
Discover Boating touts website-referral strategy
Discover Boating said it is sending shoppers to manufacturer brand websites as part of its website referral program.
Discover Boating plans IBEX session on first-time buyers
Discover Boating said it conducted the most comprehensive study it has ever done on first-time boat buyers and what inspires them to buy.
Discover Boating offers tips for using Twitter
Discover Boating shared Twitter tips for boat manufacturers and dealers as part of its Social Media 101 summer series.
Discover Boating reports online gains in 2015
Discover Boating's North American marketing campaign exceeded its benchmarks for 2015.
VIDEO: Jake Owen touts boating on media tour
Industry ambassador and country music star Jake Owen took to national news outlets to tout the benefits of his favorite pastime.
Discover Boating reports recent gains
The Discover Boating campaign generated a level of awareness for boating this summer that includes an increase of 26 percent in visits to the Discover Boating and Discover Boating Canada website.
Discover Boating hosts summer boat camp for media
Members of major national news outlets took to the water last week in Hampton Bays, N.Y.
Sweet music for industry marketer
Discover Boating leverages the star power of country’s Jake Owen and his natural affinity for boating
Trade Only Today catches up with country music’s Jake Owen
“I just think the partnership is really great for both of us,” Owen told Trade Only Today during a break in filming Tuesday aboard his 2015 Malibu Wakesetter 23 LSV.
Country music's Jake Owen hosts Twitter Q&A today
Country music artist and boater Jake Owen will be working with Discover Boating to host a live Twitter Q&A today.
Discover Boating renews deal with country-music star
Discover Boating and platinum-selling artist Jake Owen are teaming up again as Owen joins Kenny Chesney’s “The Big Revival” tour.