Discover Boating is collaborating with more than 20 bloggers and influencers to share their boating stories.
Discover Boating is focusing its 2017 campaign on introducing people to boating.
Discover Boating vice president Ellen Hopkins talked about ways to get started in boating on the May 31 show.
Carl Blackwell, senior vice president and chief marketing officer of the National Marine Manufacturers Association and president of the national Grow Boating campaign, grew up boating but didn’t take a direct path to the industry.
The decline is largely the reason that the age of the average boat owner continues to increase.
The clinics will be held during all four days of the show.
Marine industry stakeholders unanimously agreed to continue funding the industrywide marketing campaign Discover Boating.
Grow Boating said today that the Marine Leadership Alliance donated $10,000 to the national Discover Boating campaign.
Discover Boating said it is sending shoppers to manufacturer brand websites as part of its website referral program.
Discover Boating said it conducted the most comprehensive study it has ever done on first-time boat buyers and what inspires them to buy.
Discover Boating shared Twitter tips for boat manufacturers and dealers as part of its Social Media 101 summer series.
Discover Boating's North American marketing campaign exceeded its benchmarks for 2015.
Industry ambassador and country music star Jake Owen took to national news outlets to tout the benefits of his favorite pastime.
The Discover Boating campaign generated a level of awareness for boating this summer that includes an increase of 26 percent in visits to the Discover Boating and Discover Boating Canada website.
Members of major national news outlets took to the water last week in Hampton Bays, N.Y.
Discover Boating leverages the star power of country’s Jake Owen and his natural affinity for boating
“I just think the partnership is really great for both of us,” Owen told Trade Only Today during a break in filming Tuesday aboard his 2015 Malibu Wakesetter 23 LSV.
Country music artist and boater Jake Owen will be working with Discover Boating to host a live Twitter Q&A today.
Discover Boating and platinum-selling artist Jake Owen are teaming up again as Owen joins Kenny Chesney’s “The Big Revival” tour.
Studies show Hands-On Skills Training initiative, which actually puts people on the water, is turning boat show prospects into buyers