engines
A Perfect 10
Mercury Marine bridges the gap between its V-8 and V-12 outboards with the addition of the Verado V-10 platform. The 2.6-liter supercharged I-6 Verado platform will be retired from the lineup in 2023.
The Year Ahead
Here’s what industry leaders see coming in 2023 in the areas of technology, engines, boat sales, political advocacy, mergers and acquisitions, and the workforce.
BRP extends Evinrude promotion through July
BRP extended its eight-year, factory-backed service coverage on all Evinrude E-TEC and E-TEC G2 engines until the end of July.
Volvo Penta has deal to buy Seven Marine
Volvo Penta said it signed an agreement to become the majority owner of outboard engine manufacturer Seven Marine.
Mercury Marine rolls out summer outboard promotion
Mercury Marine’s promotion lets consumers take advantage of special repower financing and a six-year limited warranty.
A Suzuki 350 for ‘tomorrow’
The company’s largest outboard has counter-rotating propellers and is designed for the multi-purpose boats coming in the future
The man behind the ‘new’ Evinrude
As chief of marketing and planning, Olivier Pierini implements ‘bold’ strategies to propel the brand to segment dominance
Volvo Penta of the Americas names marine sales VP
Jens Bering was named vice president of marine sales for Volvo Penta of the Americas.
Volvo Penta adds service training locations in U.S. and Canada
Volvo Penta of the Americas is expanding its service training.
Task force seeks to stop engine and electronics thefts
A national task force has been formed to investigate a rash of boat engine and electronics thefts at dealerships and marinas across the country.
Westerbeke names new CEO
Westerbeke Corp. said it named Gregory Haidemenos as its new president and CEO.
NMMA: Outboard sales rose 7 percent in 2016
The push was fueled by increased demand for higher-powered engines.
MIAMI 2017: Mercury Marine president touts ‘intuitive design’ of products
MIAMI BEACH — Mercury Marine executives gave journalists a preview Wednesday night of an array of new products.
Simrad Yachting signs deal with Yamaha
Simrad Yachting said today that it has an agreement with Yamaha to integrate the Command Link Plus interface into Simrad systems.
Mercury Marine hands out 2016 CSI awards
Mercury Marine named its 2016 Service Customer Satisfaction Index Award winners.
The new propulsion
‘Gutsy’ mid-range outboards and wave-shaping tow-boat technology headline latest offerings
Marketing to emotions
Engine makers go directly to end-users with campaigns evoking ‘little moments a boater can connect to’
Torqeedo signs propulsion deal with San Antonio
Each of the 43 boats will be powered by Torqeedo Cruise 10.0 motors and high-capacity lithium batteries, using fully electric propulsion.
Torqeedo will unveil new products at upcoming shows
Torqeedo will debut three new products for 2017.
ZF and Rolls-Royce Power Systems increase collaboration
The companies said they will exchange information and knowledge related to the development of new technologies and products.
Mercury Marine signs engine deal with Dutch builder
Mercury Marine said it partnered with Netherlands-based RIB boatbuilder Revolt Custom Boats.
Torqeedo gets product placement in BBC series
The series is being presented by Sir David Attenborough on BBC One beginning this month.
Malibu Boats signs supplier deal with General Motors
Malibu Boats said it entered into an engine supply agreement with General Motors for the supply of engine blocks.