Sportfishing interests from around the world will converge in Orlando, Fla., July 11-14 for the International Convention of Allied Sportfishing Trades show, widely known as ICAST. If your business has any connection to the hook, line and sinker set, this is the show to attend.
We all agree the industry needs to increase the number of first-time boat buyers to ensure healthy long-term growth. That’s going to require a bit of a course correction from our current trajectory.
The late Coast Guard captain and navigation expert Bill Brogdon used to say that if you want to stay dry, you should buy a horse, not a boat.
When the subject is the economy and business trends, I gravitate to numbers, percentages and the plethora of analysis over what they mean and where we’re likely headed.
I’ve been reading a lot recently about automation, creative destruction, artificial intelligence, globalization, reshoring, job loss and the like. So are you and me and my brother-in-law the boatwright going to be replaced before too long by robots? I wouldn’t lose sleep over it.
The industry lost one of its most authentic voices and ardent practitioners late last year with the death of Jack Sherwood.
Prediction time, once more. Barring an unexpected economic jolt or a black swan event, most signs point to continued growth in our industry in 2017.
With millennials marshaling on the horizon, everyone, it seems, has an eye on younger buyers. But here’s the thing: Younger, by definition, will also mean more diverse.
Could we be in the midst of the new “good old days” without fully recognizing them? Perhaps. Time will tell, but you could certainly make a case for it.
As we move into the heart of boat show season, much of the focus is on new boats and the latest technology and features that builders have packed on board. So it seems counterintuitive to suggest that builders and dealers not concentrate their marketing efforts on the latest and greatest improvements in propulsion, performance, layouts and the like.
The post-recession mantra for success in new-boat sales has gone something like this: People want new, and they want innovation.
Boating and fishing draw participants with the same strong magnet. Both activities promise fun, relaxation, family time, the great outdoors, adventure and so on.
Boats don’t like to sit for extended periods of time on the hard or in their slips. Things deteriorate faster during prolonged idleness — systems and parts stiffen, freeze, gum up and so on. Boats like to be underway.
If beauty is in the eye of the beholder, so, too, is affordability. After all, one person’s yacht is another’s runabout. It all depends on your perspective — and what you can afford.
Early this year, when the financial markets were plummeting and the “R” word was back in the headlines and in conversations, I spoke with a boatbuilder who referred to himself and his colleagues as “canaries in a coal mine.”
Success in our industry will continue to be determined by the economy and its allies, from consumer confidence and employment to the stability of financial markets.
