I’m saying it again: I’m all in when it comes to professional development. The minute you stop learning is the minute you start down the path to obsolescence. Change cracks the whip at lightning speed.
During a recent dinner with a colleague it dawned on me that although it takes a tough man to make a tender chicken, it takes a very resourceful and persistent marketer to successfully reach out and touch someone.
All joking aside, depending on the topic, maybe you’ll turn to a trusted colleague, friend or family member.
Snapchat went public the day I wrote this column, opening at $17 a share, handing insiders a windfall as its IPO closed at more than $24, making its founder a billionaire and valuing the company greater than American or United Airlines, Hershey or Hilton.
Had I been content with traditional marketing practices, my career likely would have gone down the same path as the blurry Polaroid photograph, the typesetting machine or my trusty IBM Selectric III.
Have you ever pulled up a barstool, turned to the guy sitting inches away from you and said, “Hey, aren’t you … ?”
Industry should get to know poll-tested Policy Playbook
Thanks to all who took a virtual ride on the 2016 Boaterz n Bikerz of America Hull of a Tour: Pacific Coast Rush. It was an eight-day, 2,000-mile boating and motorcycling extravaganza from Seattle to California’s Big Sur, looping back to San Francisco.
Like many of my fellow baby boomers I like classic boats, classic cars and classic rock. That said, I am not a fan of classic technology or marketing tools that lack a digital component.
I hate politics. I hate everything about it. I hate the positioning, the slippery maneuvering, the glad-handing and the lack of authenticity.
As boomers age, boating’s sweet spot is fading, much like the memories of many members of this much-discussed generation. For example, who was it that said, “I don’t want to belong to any club that would accept people like me as a member.”
I lived in Orlando for 32 years and, like most locals, loved the magic and the pixie dust.
A marketing campaign can only do so much when the seas around you are receding and your market is shrinking.
Looking to validate important opinions about a product or service you are offering, or perhaps considering?
Native advertising first sailed into the public consciousness in the summer of 2014, the butt of satire on Comedy Central’s “The Daily Show with John Oliver.”
Whooooooooshhhh — the year has blown by at warp speed! Does it feel as if everything is more compressed and just moves faster to you, too?
On any given day, over a billion people — one of every seven inhabitants of this planet — log on to their Facebook accounts. For our purposes as marine marketers, one of every two to three active Internet users are on Facebook.
When you’re considering the purchase of a new home or vehicle, an expensive toy or even where to go for your family’s next vacation, I bet you solicit opinions from trusted friends, family or colleagues.