Marketing Insight

Thanks to all who took a virtual ride on the 2016 Boaterz n Bikerz of America Hull of a Tour: Pacific Coast Rush. It was an eight-day, 2,000-mile boating and motorcycling extravaganza from Seattle to California’s Big Sur, looping back to San Francisco.

I hate politics. I hate everything about it. I hate the positioning, the slippery maneuvering, the glad-handing and the lack of authenticity.

Interest in painting the walls inside your home can creep up on you.

As boomers age, boating’s sweet spot is fading, much like the memories of many members of this much-discussed generation. For example, who was it that said, “I don’t want to belong to any club that would accept people like me as a member.”

I lived in Orlando for 32 years and, like most locals, loved the magic and the pixie dust.

A marketing campaign can only do so much when the seas around you are receding and your market is shrinking.

Looking to validate important opinions about a product or service you are offering, or perhaps considering?

Native advertising first sailed into the public consciousness in the summer of 2014, the butt of satire on Comedy Central’s “The Daily Show with John Oliver.”

Whooooooooshhhh — the year has blown by at warp speed! Does it feel as if everything is more compressed and just moves faster to you, too?

On any given day, over a billion people — one of every seven inhabitants of this planet — log on to their Facebook accounts. For our purposes as marine marketers, one of every two to three active Internet users are on Facebook.

When you’re considering the purchase of a new home or vehicle, an expensive toy or even where to go for your family’s next vacation, I bet you solicit opinions from trusted friends, family or colleagues.

Pulling up to a stoplight the other day in the suburbs of Washington, D.C., I looked around at the sea of cars surrounding me and was struck by what I saw — white cars to the left of me, black cars to the right and silver and gray cars in front and in my rear-view mirror.