Time for marketers to snap to attention: Data point to social video as the wave of the future
Snapchat went public the day I wrote this column, opening at $17 a share, handing insiders a windfall as its IPO closed at more than $24, making its founder a billionaire and valuing the company greater than American or United Airlines, Hershey or Hilton.
A memo to the powers that be: Our marketing needs bold ideas, wider reach
Have you ever pulled up a barstool, turned to the guy sitting inches away from you and said, “Hey, aren’t you … ?”
CAPITOL LOOKOUT: A common-ground political solution
Industry should get to know poll-tested Policy Playbook
A boating-themed ‘branded’ playlist West Marine’s experiment with Pandora radio
Like many of my fellow baby boomers I like classic boats, classic cars and classic rock. That said, I am not a fan of classic technology or marketing tools that lack a digital component.
The next frontier is now within sight: It’s time to sell the sizzle
A marketing campaign can only do so much when the seas around you are receding and your market is shrinking.
The slippery slope of ‘native advertising’ Episode II: The Force (as in FTC) Strikes Back
Native advertising first sailed into the public consciousness in the summer of 2014, the butt of satire on Comedy Central’s “The Daily Show with John Oliver.”