Skip to main content

A new race for trolling motors?

Lowrance’s new trolling motor will debut at ICAST, along with a new trolling motor by competitor Garmin.

Lowrance’s new trolling motor will debut at ICAST, along with a new trolling motor by competitor Garmin.

Lowrance has released a teaser for a trolling motor that will debut at the International Convention of Allied Sportfishing Trades in Orlando. ICAST runs from July 8-12, 2019.

The company has largely remained quiet about the release of the motor, with the exception of a YouTube video that has three professional anglers talking about its qualities, along with shots of the motor. “It looks like a tank,” says bass fisherman Brandon Cobb. “It looks like the sturdiest trolling motor I have ever seen.”

“It goes through the thickest stuff I would fish in my entire life,” added Ish Monroe, another professional bass fisherman. “It didn’t get bogged down at all. It just cut through that grass.”

Lowrance declined to provide more details.

Garmin is also launching a trolling motor at ICAST. Bill Dance, on Garmin’s Pro Staff, posted a video on Facebook two months ago saying Garmin will release a 24- and 36-volt trolling motor. “It’s the quietest, most powerful trolling motor I’ve ever seen,” said Dance. “It’s going to be introduced before you know it.”

“When bass fishing’s eldest statesman can’t contain his excitement about a product and wants to tell the world about it a few weeks prematurely, who are we to stop him?” Garmin spokesperson Carly Hysell told Trade Only Today. “Bill’s enthusiasm is contagious and we’re glad to see the excitement out there. We look forward to sharing even more details with the world on the ‘official’ announcement date.”

The entry of Lowrance and Garmin, which could offer more integrated electronics packages, could change the trolling motor segment. It has been dominated by Johnson Outdoors’ Minn Kota and Brunswick Corp.’s Motorguide, with much smaller manufacturers like GoPlus, Newport Vessels and Cloud Mountain.

“For the consumer, this is likely good news,” wrote Gary Yamamoto on insideline.net. “An arms race to claim supremacy at the front of the boat should lead to better products, and possibly better pricing.”

Related

TPG Adds to Marine Portfolio

The hospitality and marina management firm acquired Conanicut Marina and Taylor Point Boat Yard in Jamestown, R.I.

Trade Only Today Returns Jan. 18

The daily e-newsletter will not publish Monday, Jan. 17, in observation of Martin Luther King Jr. Day. We wish everyone a happy and safe holiday weekend.

ECONOMY REPORT: Omnipresent Omicron

The year closed with an uptick in consumer confidence, but the latest coronavirus variant threatens to derail progress

Mixed Reactions

Though generally positive about market conditions, many dealers report they won’t be attending boat shows.

Sportsman Boats Hires CFO

Greg House was previously chief financial officer with Sea Star Solutions and Dometic.

NMMA Reports Strong Boat Sales in 2021

Annual new powerboat sales are expected to exceed 300,000 units for the second consecutive year.

Lowrance Releases Software Update

The software release enables a new sonar feature and autopilot compatibility for Ghost trolling motors and Ghost-compatible MFDs.

Keeping the Sales Team Motivated and Sharp

Here are some strategies from the “Undisputed King of Motivation,” Zig Ziglar, for sales success before, during and after the transaction.

Retired CG Officer Joins Commonwealth PR

Chad Saylor, who served as a public affairs officer, is an account executive with the Virginia-based public relations and marketing firm.