The American Boat & Yacht Council named Shannon Seipp as its new marketing and public relations manager.
The ABYC said Seipp brings to her new position a strong background in brand management for profit and non-profit organizations. She has worked for Ripken Baseball, US Lacrosse and, most recently, Renegade Communications. She has a master's degree in recreation leadership from James Madison University.
"We're very pleased to have found Shannon," ABYC president John Adey said in a statement. "Her broad background and targeted skill set will benefit the organization and those whom we serve in the marine industry."
Seipp will oversee all aspects of ABYC's communication and media presence. Her role will include developing marketing and messaging strategies with the goal of increasing brand equity and awareness among consumer and industry stakeholders. Additionally, she will create and manage public relations and publicity campaigns for these audiences.
"I am thrilled to join the ABYC team," Seipp said. "They have impressed me with their dedication to the boating industry and commitment to make boating safer. It's a wonderful opportunity for me to bring my skills to such a well-established and respected organization. Some of my fondest memories are of time spent on my family's boat, and now I get to work with people who share the same passion."