AkzoNobel partners with Midwest Outdoor Marketing

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AkzoNobel, manufacturer of Awlgrip and Interlux coatings, has partnered with Midwest Outdoor Marketing, an independent manufacturer’s representative group.

“With four representatives across 14 states in the Midwest, each strategically located to best serve the surrounding areas, Midwest Outdoor Marketing personnel are well-positioned to reach and support AkzoNobel’s existing and potential new customers in the region,” Jim Hannan, president of Midwest Outdoor Marketing, said in a statement. “Awlgrip and Interlux are the first coatings range we have represented, so we are excited to branch out into this new area of the industry.”

“Partnering with Midwest Outdoor Marketing is a great opportunity for both ourselves and our customers,” Andrew Lillos, U.S. northern sales manager for yacht coatings at AkzoNobel, said in the statement. “By increasing our presence, this partnership will allow us to better serve our existing in the Midwest as well as forge new and exciting partnerships throughout the region.”