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Alumacraft president ‘disappointed’ Yamaha will no longer supply engines

Alumacraft will continue to offer several engine options.

Alumacraft will continue to offer several engine options.

Alumacraft planned to offer engines from five manufacturers, as it has always done, following the company’s sale to BRP, the manufacturer of Evinrude outboards.

“We had discussions from the very beginning that we were going to be business as usual and continue to work with all the engine manufacturers,” Alumacraft president James Irwin told Trade Only Today.

However, Yamaha issued a statement last Friday saying it would no longer supply engines to the boatbuilder.

“We’re disappointed they chose to cancel an agreement that was in place and worked for our companies for many years,” Irwin said, adding that the agreement had been extended two years. “This puts our dealers behind the eight ball, especially in the short term.”

Alumacraft, which builds about 10,000 boats a year, previously offered Evinrude, Honda, Mercury, Suzuki and Yamaha engines.

Yamaha president Ben Speciale said it would continue to supply outboards to Alumacraft for 60 days to fulfill existing dealer orders.

“It’s a small window, and we’re grateful that they’re working to do that,” Irwin said. “We’re hoping to get some clarity around that with the long lead times.”

Yamaha Motor Corp. acknowledged that unprecedented demand has led to supply shortages, but Speciale believes the company can fill current orders.

“After that 60-day period, Yamaha will not be at liberty to ship additional product,” Speciale told Trade Only. “However, we anticipate having the inventory necessary to fill dealer orders.”

Speciale declined to comment on the terminated agreement. “We cannot speak about the details of our agreements with individual boatbuilders, as they are confidential, and both parties are bound by that confidentiality.

“We can tell you that all Yamaha supply agreements require a review of the agreement if ownership of the company changes,” Speciale added. “This is a relationship business, and a change in ownership potentially changes the relationship. Yamaha’s attempts to continue the relationship were unsuccessful.”

BRP announced late last month that it was forming a Marine Group with the acquisition of Alumacraft.

At the time, Tracy Crocker, president of BRP Marine Group and senior vice president/general manager of Evinrude, said Alumacraft would continue to offer outboards from all five manufacturers.

“They offer several OEMs, including Evinrude, and will continue to do so,” Crocker said. “We would love to be on every Alumacraft sold, and we’ll do everything we can to earn that. And we’re confident we will. But that takes time.”



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