Aqualuma division merges with Tides Marine - Trade Only Today

Aqualuma division merges with Tides Marine

The Florida-based U.S. division of Aqualuma merged with Tides Marine.
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The Florida-based U.S. division of Aqualuma merged with Tides Marine.

Former Aqualuma U.S. sales and marketing vice president Alexandra Bader was named president of the new Aqualuma division within Tides Marine, which is based in Deerfield Beach, Fla.

Aqualuma has produced underwater lighting since 2004 and several boat manufacturers use the company’s LEDs. A Tides Marine subsidiary, Tides Marine International, is the European distributor for the Aqualuma product range.

“I’m very excited to be working with Tides Marine,” Bader said in a statement. “There is a lot of synergy with our respective customer bases, and I expect a smooth transition of operations and customer service to be completed very quickly.”

“Alex Bader has built a very strong brand and has solid relationships with most of the leading U.S. boatbuilders and aftermarket suppliers. Tides will provide service and support to all Aqualuma U.S. customers without interruption,” Tides Marine CEO Jeff Strong said.

Aqualuma products will continue to be made at Aqualuma‘s facility in Australia.

“The merger of our U.S. division with Tides Marine, with whom we have had a long-standing relationship, is a winning fit for both companies and most importantly, our customers across the USA,” Aqualuma director Grant Amor said.

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