Aqualuma division merges with Tides Marine

The Florida-based U.S. division of Aqualuma merged with Tides Marine.
Author:
Updated:
Original:

The Florida-based U.S. division of Aqualuma merged with Tides Marine.

Former Aqualuma U.S. sales and marketing vice president Alexandra Bader was named president of the new Aqualuma division within Tides Marine, which is based in Deerfield Beach, Fla.

Aqualuma has produced underwater lighting since 2004 and several boat manufacturers use the company’s LEDs. A Tides Marine subsidiary, Tides Marine International, is the European distributor for the Aqualuma product range.

“I’m very excited to be working with Tides Marine,” Bader said in a statement. “There is a lot of synergy with our respective customer bases, and I expect a smooth transition of operations and customer service to be completed very quickly.”

“Alex Bader has built a very strong brand and has solid relationships with most of the leading U.S. boatbuilders and aftermarket suppliers. Tides will provide service and support to all Aqualuma U.S. customers without interruption,” Tides Marine CEO Jeff Strong said.

Aqualuma products will continue to be made at Aqualuma‘s facility in Australia.

“The merger of our U.S. division with Tides Marine, with whom we have had a long-standing relationship, is a winning fit for both companies and most importantly, our customers across the USA,” Aqualuma director Grant Amor said.

Related

The 2021 Top 10 Most Innovative Marine Companies Awards

The marine industry consistently honors products and people. The industry, however, has not recognized forward-thinking companies that are moving the industry in new directions. Soundings Trade Only’s mission is to reflect, inform and inspire.

German Superyacht Yard Files for Bankruptcy

Nobiskrug cited a lack of orders, the Covid-19 pandemic and other factors in its decision to start the proceedings.

West Marine Acquired

The private-equity firm L Catterton will take a controlling interest in the retailer’s ownership.

Kicker Supports Two Events on Lake Havasu

The marine audio company will take part in the performance-boat events Super Cat Fest West and the Desert Storm Poker Run this weekend and next.

Bay Bridge Show Starts Tomorrow

The combined sail- and powerboat show runs through Sunday in Stevensville, Md.

Brunswick Corp. Arranges Covid-19 Vaccinations

The marine-industry conglomerate aims to protect employees and their communities against Covid-19.

Kadey-Krogen Announces New Ownership Structure

This summer, the builder and its new investor plan to reveal a five-year innovation and strategic plan.

What is America’s Finest Harbor?

Online voting is open in the US Harbors competition for the best U.S. harbor.

Bruce Van Wagoner to Retire

The 45-year industry veteran was marine group president for Wells Fargo Distribution Finance.