In the wake of devastating floods in Queensland, Australia, Aqualuma announced it will donate $10 for every "underwater light" sold worldwide in the first quarter of 2011.
The funds will be donated to the "Premiers Flood Relief Appeal."
"We are a proud Queensland company and this is our way of doing something for this great state in which we live and work," managing director Carl Amor said in a statement. "We hope this gesture will be followed up by other Queensland and Australian companies, as the people of Queensland need all the help they can get."
Queensland, Australia, is in the midst of its largest natural disaster in more than 100 years. Flooding has severely affected 75 percent of the state