ASA Electronics hired Jannie Slone as its new public relations and digital marketing specialist.
Slone will handle all written promotional materials, social media, public relations and email marketing campaigns, as well as SEO/SEM strategies, for the Indiana-based corporation and its product lines.
“We are excited to have Jannie on our team. Her background in digital marketing is going to be a valuable asset to our team as we continue to expand our marketing mix, as well as embrace current technology trends,” ASA marketing manager Monica Pletcher said in a statement.
Slone recently graduated from the Fashion Institute of Technology in New York, where she obtained a bachelor’s degree in direct and interactive marketing and a minor in Spanish. The company said she has worked extensively with online marketing, branding and social media strategies, as well as website design.