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ASA Electronics expands marine audio products line

ASA is expanding the Marine Audio brand to include a selection of premium marine stereo, speaker and accessory options.

After acquiring the Marine Audio brand in May 2012, ASA Electronics continued to manufacture marine-grade cables and speakers.

Now ASA is expanding the brand to include a selection of premium marine stereo, speaker and accessory options.

“We first began to think about expanding the Marine Audio brand in 2014,” ASA marine industry manager Matt Wood said in a statement. “With Marine Audio’s long history of being regarded as a leading supplier of environmentally engineered marine products, we saw a significant opportunity to grow by increasing the product selection and utilizing a brand with 30-plus years in the industry. Because of our excellent in-house marketing and engineering teams, we were able to quickly make the Marine Audio expansion a reality.”

All Marine Audio source units will include features such as app control technology available through a Bluetooth connection and free downloadable application for Android and iOS users.

ASA is also developing a series of interchangeable speaker grills.

“We’re staying true to our core value of producing marine-grade products made specifically for boating applications, and the market is responding well to the new Marine Audio image,” Wood said. “With the support of a few leading and innovative customers, we’re anxious to continue developing Marine Audio, along with our Jensen Marine and Polk Ultramarine product offerings, to be the most complete supplier to our partners in the industry.”

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