ASA Electronics said it developed a new brand to match its product development in anticipation of the company’s 40th anniversary in 2017.
The new brand, which includes an updated wordmark logo design and a new color scheme, carries a feel that the company said embodies its technological premise.
“This new brand design marks the beginning of an exciting time for us here at ASA. With 40 years under our belt we wanted a look that reinforced our modern, sophisticated products while incorporating a timeless feel. We are very excited to share this with our industries,” company president Brent Barrow said in a statement.
From a design aspect, there were many things to consider before the company adopted a new brand.
“My main goal was to come up with an identity that was clean, simple and progressive. With ASA being a leading technology company in our industries, we needed a design that aesthetically expressed the feeling of future technology and innovation,” said Matt Skarritt, the company’s lead graphic designer.
ASA said it is debuting its rebrand at its booth (No. 282) at the Recreational Vehicle Industry Association’s National RV Trade Show in Louisville, Ky. The show opens today and continues through Thursday at the Kentucky Expo Center.