The Atlantic White Shark Conservancy is launching Sharktivity, a new shark-sighting app, on Friday.
The Cape Cod-based conservancy said Sharktivity is free to the public. It is currently available only on Apple products, but plans are in the works for an Android version.
The conservancy said the app can be used for tracking shark sightings and shark activity; users also can report their own sightings, allowing the community to become “citizen scientists” and provide valuable data for researchers who are trying to better understand the animals and their habits.
The conservancy said the public’s ability to get and give alerts on shark activity near bathing beaches will be valuable because the summer bathing season is in full swing on Cape Cod.
Sharktivity came about because of the generosity of Everglades Boats and Amelia Rose Designs, the conservancy said.
Staff from the Atlantic White Shark Conservancy, Cape Cod National Seashore, the Massachusetts Division of Marine Fisheries and towns from throughout Cape Cod and the South Shore provided input on the app, developed by Conserve.IO.
"The Atlantic White Shark Conservancy is strongly committed to public safety and we work closely with federal, state and town officials on educational materials and safety tips for beachgoers. This app will be yet another tool to raise awareness and provide the public with information on white shark activity across the East Coast." Cynthia Wigren, executive director of the Atlantic White Shark Conservancy, said in a statement.
"At Everglades, we know that safety is an important part of any day on the water,” said Tom Flocco, CEO of Everglades Boats. “We also know that each time we venture out we’re entering a delicate ecosystem — an environment that plays an important role in supporting our favorite pastimes. That’s why we’ve partnered with the Atlantic White Shark Conservancy — an organization dedicated to preserving today’s oceans for generations to come. Our future depends on the health of the ocean and the preservation of apex predators. The AWSC does just that, and we are proud to support them.”
"My interest in supporting shark conservation through the Atlantic White Shark Conservancy stems from my own fascination with the species, coupled with my company's philosophy of establishing collaborations rooted in giving back," said Amelia Deren, founder of Amelia Rose Jewelry.
"Over the past few years I've designed exclusive jewelry to benefit AWSC, which has been enormously rewarding, so when the opportunity came to be involved with this important and groundbreaking project, I jumped at the chance to help.”