BEP Marine unveils new brand strategy

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Marine power management product manufacturer BEP Marine announced plans to transition BEP Marine power components to the Marinco by BEP brand. It also will change its CZone digital switching technology products to the Mastervolt brand.

The brand transition will affect product packaging, collateral materials, signage, POS displays, trade shows and general marketing materials. In addition, the company’s website at www.bepmarine.com will convert to www.marinco.com and BEP’s CZone digital switching technology products will appear on www.mastervolt.com.

“BEP Marine is part of a worldwide marine electrical systems and components company that includes strong legacy brands Marinco and Mastervolt,” New Zealand site leader Jarrod Sagar said in a statement.

“The company has diligently formed a cohesive global marine business focused on providing customers with industry-leading electrical product solutions, service and support. As part of the ongoing integration, we will consolidate and build on the strength of our key marine brands, which will support and expand our power management product lines.”

The Marinco by BEP brand will represent the marine electrical component products segment; the Mastervolt brand will be the symbol of marine electrical integrated systems.

“The co-branding of the Marinco and BEP names will be ongoing,” Sagar said.

“It is important that we listen to our customers’ needs, that we continually innovate and we will do so under the Marinco, Marinco by BEP and Mastervolt brand names,” said G.R. Schrotenboer, global marine business unit leader.

“Marinco and Mastervolt are leading global brands known for quality, innovation and technology. As we move forward, the brand consolidation with BEP Marine will provide a clear product and market strategy for our marine and mobile group.”

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