BRP

A five-year plan by the Canada-based manufacturer looks to integrate e-power across its portfolio of powersports products.

While the North American market saw solid gains in the powersports segment, pandemic-related shutdowns and the retirement of Evinrude had a big impact on revenue.

The company is touting it as “the first-ever ‘boatplay’ experience.

Dubbed Uncharted Society, the program pairs BRP’s powersports vehicles with outfitters for trips on land and water.

Marine was up for the fourth quarter and for the fiscal year.

But North American outboard sales fell by “mid-teen” percentage points, according to the company.

BRP’s five-year plan includes a new type of Evinrude propulsion called Project Ghost, which disappears beneath the transom.

Declines in outboard sales were mostly offset by revenues from boat-company acquisitions.

After closing the Telwater deal, Jose Boisjoli says BRP has no plans to acquire other boat brands.

The Australian boatbuilder is the third company to join BRP’s Marine Group.

Sea-Doo’s Fish Pro upgrade package is honored.

The addition of Alumacraft and Triton raised quarterly revenues, though a decline in outboard sales offset the increases.

Tracy Crocker says that acquisitions are just the beginning.

Evinrude parent to buy 80 percent of Telwater, with current owner staying on as minority shareholder.

Laurent Beaudoin will step down and become Chairman Emeritus.

Management stresses that marine plan is a “mid- to long-range strategy.”

The engines will help with training as the industry deals with the technician shortage.

NMMA reports the shipments in high-horsepower categories jumped in year-to-date tracking through November.

The company saw a decline in outboard engine sales but gains in personal watercraft.

As the group president exits, the division will now be co-managed by two senior vice presidents.

Lauderdale Marine Center, BRP and Dometic add personnel.

Some of the company’s dealers say they lack technicians to service BRP.