BRP acquires Alumacraft, forms new Marine Group

Author:
Publish date:
BRP has acquired Alumacraft.

BRP has acquired Alumacraft.

Evinrude announced today that it is now a part of the newly established BRP Marine Group with the acquisition of Alumacraft.

Terms of the Alumacraft acquisition were not disclosed.

Tracy Crocker, senior vice president and general manager of Evinrude since 2017, has been appointed president of the group.

Crocker will be responsible for the strategic direction and operations of the BRP Marine Group while maintaining his role at Evinrude.

Evinrude, which developed the first commercially viable outboard in 1909, will join Alumacraft, a 70-plus-year-old manufacturer of aluminum fishing boats.

Tracy Crocker will head up the new marine group for BRP.

Tracy Crocker will head up the new marine group for BRP.

“This is an opportunity for BRP and is the first step of many toward our goal to become a leading marine company,” Crocker said in a statement. “The formation of BRP Marine Group with two iconic marine industry players in Evinrude and Alumacraft will open up a world of possibilities for us within the marine industry. Our key objective is to provide high quality, innovative opportunities that help families create unforgettable memories on the water.

“For nearly 110 years, Evinrude has led years of invention, reinvention and innovation of outboard engine manufacturing,” Crocker said. “Leveraging BRP’s state-of-the-art manufacturing expertise in power sports will allow us to continue our development of innovative technology and production of user-friendly, fuel efficient and environmentally friendly outboard engines.”

“This acquisition was a natural fit for us as the first step in our newly formed Marine Group,” said José Boisjoli, president and CEO of BRP. “In the short term, we plan to focus on network optimization and dealer conversion to leverage both product lines’ strengths and gradually develop our presence in the industry. In about three years from now, we expect to be in a position to truly transform the marine industry. Along with our approach to innovation and design expertise, we will apply a buy, build and transform strategy to do for the marine business what we have done for the power sports business.”

Evinrude and Alumacraft, based in Minnesota and Arkansas, will experience no changes in day-to-day operations and will remain independent companies within the BRP Marine Group. 

Related

A Collective Voice Against Tariffs

Organizations in the E.U. and U.S. have issued a statement ahead of next week’s Brussels Summit urging for the termination of retaliatory tariffs.

ABYC Free Webinar Series Returns

The association’s online learning events will continue with “Fuel System Troubleshooting” on June 17.

Getting to Know the Newbies

At last week’s Partners Outdoors symposium, RBFF’s Stephanie Vatalaro shared information that can help the marine industry get to know its new audiences.

Switching to Compostable Bags

Foul-weather gear maker Grundéns will start using eco-packaging that you can cut up and use in the garden.

Brunswick Corp. CEO to Headline Innovation Summit

David Foulkes will speak on implementation at the Sept. 9 summit, organized by Correct Craft.

Navico Hires Americas PR Manager

Navico brings its public-relations duties in-house with the hiring of Kim Rodriquez.

Galeon Expands Dealer Network

The builder looks to British Columbia-based dealer Freedom Marine to grow the brand in western Canada.

No Inventory? Now Is Not The Time to Stop Marketing

The MRAA’s Webinar “Marketing When You Have No Inventory” covered how dealers can build long-term equity with new and returning customers as demand outpaces supply.