BRP adds boatbuilders and Evinrude dealers

BRP said it added 15 dealers and five boatbuilders in North America during its fiscal second quarter.
Author:
Updated:
Original:

BRP said it added 15 dealers and five boatbuilders in North America during its fiscal second quarter, something the company is chalking up to its award-winning Evinrude E-TEC G2 engine.

“We’re very excited to carry the Evinrude line, and especially the Evinrude E-TEC G2 outboard,” Houghton Powersports sales manager Todd Royce said in a statement.

Houghton Powersports is a new dealer and one of the largest in the Upper Peninsula of Michigan.

“Our boating customers will definitely get to their fishing holes faster with this engine,” Royce said. “The sleek design and low-end performance of the Evinrude E-TEC G2 engine is excellent. We’re already familiar with the industry-leading innovation of BRP products, as we carry Can-Am off-road vehicles and Ski Doo snowmobiles. Adding the Evinrude outboard lineup is an exciting new chapter for us and our customers.”

“Since February, we’ve signed a total of 36 new dealers and 13 OEMs in North America,” said Greg Heichelbech, vice president of sales, parts, accessories, clothing and network development in BRP’s marine propulsion systems division. “The latest signings are evidence that the Evinrude lineup is in demand. The performance benefits of our E-TEC technology and the addition of the Evinrude E-TEC G2 engine provide a superior choice for discerning boat owners.”

Related

Quick Hits: October 30, 2020

HMY Yacht Sales opens new office; FLIR, Patrick Industries, Marine Products Corp., and Twin Disc all report quarterly financials.

BoatUS, Stakeholders Ask FCC to Reconsider Approval of Ligado L-Band Wireless Plan

A group says the land-based, industrial 5G L-Band wireless network will make the nation’s GPS system less reliable.

VIDEO: Get On Board Campaign Sees Results

The boating and fishing industry worked together to leverage the health benefits of both activities during the pandemic.

Yamaha Tech School Partnership Program Hits Century Mark

The outboard manufacturer’s program creates a student-to-technician pipeline for Yamaha dealers and provides technical schools with instructor-led courses and tools.

A Wealth of Debuts at FLIBS

Over 20 new models are premiering at the downsized show; here are some of the standouts under 60 feet.

One of a Kind

This year’s FLIBS is truly unlike any other: notably less crowds, but with a healthy dose of serious buyers.