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BRP adds new Evinrude dealers

BRP added 21 new North American dealers and eight North American boatbuilders to its Evinrude network.

BRP added 21 new North American dealers and eight North American boatbuilders to its Evinrude network during the first quarter of fiscal 2016.

The company attributes the expansion to the excitement surrounding Evinrude E-TEC G2 engines.

“The performance we’ve observed from our Evinrude E-TEC G2-rigged boats has been impressive,” Bill Draper, operations manager of The Boat Broker, one of the latest dealers to join BRP’s Evinrude portfolio, said in a statement. “The ability to color-match the engine panels to the boats is catching the attention of our customers, and that’s good for everyone.”

The E-TEC G2 engines range from 200 hp to 300 hp.

“The steady growth of the Evinrude brand provides more dealers and boatbuilders with the ability to rig with our game-changing Evinrude E-TEC G2 engines,” said Alain Villemure, vice president and general manager of BRP’s marine propulsion systems division. “The network growth is a testament to the impact this engine has made in our industry. Our new dealer and OEM partners will ensure that the Evinrude E-TEC and E-TEC G2 lineups will be available on even more transoms in 2015.”

BRP said its stated objective of expanding its powersports network by 75 to 85 new dealers in fiscal 2016, and by 200 to 300 by fiscal 2017, does not include the company’s Marine Propulsion Systems division.



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