BRP adds marketing director

BRP said today that it has appointed Olivier Pierini as director of global marketing and strategic planning.
Olivier Pierini

Olivier Pierini

BRP said today that it has appointed Olivier Pierini as director of global marketing and strategic planning for its marine propulsion systems division.

The company said Pierini is responsible for leading the division to deliver a marketing strategy that includes reinvigorating the Evinrude brand and helping to define its mission, vision and purpose in the marketplace.

The company said Pierini has extensive experience in all facets of marketing in the United States and Europe and has served in significant positions of leadership with several iconic brands. He joined BRP after leaving Nissan-Europe, where he held the positions of head of sponsorship and partnership and general manager of marketing communications.

Before Nissan, Pierini worked at Ford Motor Co., Volvo Car Corp. and the BMW Group in roles of progressive scope and responsibility, including global marketing, product strategy, lifecycle management, regional sales, sales management, dealer network development and communication, BRP said.

“We are very excited to have Olivier take charge of our global marketing efforts,” marine propulsion systems division VP and general manager Alain Villemure said in a statement.

“Olivier's extensive experience working in both the North American and the global consumer markets across a full spectrum of both marketing and consumer facing roles makes him ideally suited for this position.”


Suzuki Powers Forest River’s New Nepallo Pontoon Boats

The new Nepallo line of pontoon boats with Suzuki engines will be sold at select Camping World and Gander RV & Outdoors stores.

West Marine CEO to Keynote Annual MRA Event

With a “Climate for Change” theme, the Marine Recreation Association’s Educational Conference and Trade Show is set for Oct. 11-13.

Skeeter Owner’s Tourney Held on Lake Fork

A field of 2,000 anglers in 1,000 boats saw a nearly 10-pound bass capture first place in the annual Skeeter owner’s tournament.

Email Remains a Vital Marketing Tool for Dealers

A content marketing staple, emails can consistently deliver valuable and relevant information, if done correctly.

ABYC to Publish Largest-Ever Standards Manual

The nonprofit is offering pre-orders until June 18 of its updated standards manual, with a publication date of July 31.

Furuno, Simrad Add SiriusXM Fish Mapping Suite

The subscription-based service offers offshore anglers a suite of technology with which to locate and catch more fish.