BRP debuts Evinrude engines at Wisconsin event

Bombardier Recreational Products unveiled four new Evinrude E-TEC G2 models this weekend.
Author:
Updated:
Original:
Bombardier Recreational Products executives Alain Villemure (right) and Steve Pelletier introduced new Evinrude G2 outboards this weekend at a special event in Milwaukee.

Bombardier Recreational Products executives Alain Villemure (right) and Steve Pelletier introduced new Evinrude G2 outboards this weekend at a special event in Milwaukee.

Bombardier Recreational Products unveiled four new Evinrude E-TEC G2 models this weekend — the G2 150, 150 H.O. (High Output), 175 and 200. They join the high-horsepower G2 models introduced in 2014 that range from the 200 H.O. to 300 hp.

BRP president and CEO Jose Boisjoli and Alain Villemure, vice president and general manager of BRP’s Marine Propulsion Systems division, told Trade Only Today at the Miami International Boat Show in February that the company will upgrade the remainder of its engines to the G2 technology within three to five years.

The introduction of these four G2 engines marks the beginning of that effort.

“Our Evinrude E-TEC G2 technology is now the benchmark for outboard engines,” Villemure said after the introduction. “By expanding this award-winning product line to lower-horsepower models, even more consumers can benefit from the industry-leading performance of the Evinrude E-TEC G2. From bass to pontoon, center console to aluminum fishing, freshwater to saltwater, the revolution is here.”

Four new Evinrude E-TEC G2 models were introduced — the G2 150, 150 H.O. (High Output), 175 and 200. They join the other high-horsepower G2 models introduced in 2014 that range from the 200 H.O. model to 300 hp.

Four new Evinrude E-TEC G2 models were introduced — the G2 150, 150 H.O. (High Output), 175 and 200. They join the other high-horsepower G2 models introduced in 2014 that range from the 200 H.O. model to 300 hp.

BRP dealers and boatbuilders from around the world, and members of the media were given an opportunity to learn about the new engines and test them on a variety of vessels during a dealer conference held in Milwaukee this weekend.

There were more than 1,000 dealers and 41 editors from 10 countries at the event. The speakers included Boisjoli, Villemure and other company representatives. Evinrude had 37 boats on the water.

The company also introduced a virtual dashboard that enables the display and direct control of important engine features from a mobile device — the Evinrude E-Link. E-Link shares E-TEC G2 engine data over an NMEA 2000 network via Wi-Fi to any iOS or Android device, from anywhere on a boat.

Media members got a chance to test the new engines on a variety of boats, including pontoons.

Media members got a chance to test the new engines on a variety of boats, including pontoons.

Evinrude E-Link mirrors the data shown on Evinrude’s ICON Touch displays, giving users fingertip access to information such as engine RPM, fuel flow, trim position and oil level, as well as fuel levels, battery voltage and water depth.

Look for a detailed report on the new engines and BRP marketing strategies in the August issue of Trade Only.

Related

Suzuki Powers Forest River’s New Nepallo Pontoon Boats

The new Nepallo line of pontoon boats with Suzuki engines will be sold at select Camping World and Gander RV & Outdoors stores.

West Marine CEO to Keynote Annual MRA Event

With a “Climate for Change” theme, the Marine Recreation Association’s Educational Conference and Trade Show is set for Oct. 11-13.

Skeeter Owner’s Tourney Held on Lake Fork

A field of 2,000 anglers in 1,000 boats saw a nearly 10-pound bass capture first place in the annual Skeeter owner’s tournament.

Email Remains a Vital Marketing Tool for Dealers

A content marketing staple, emails can consistently deliver valuable and relevant information, if done correctly.

ABYC to Publish Largest-Ever Standards Manual

The nonprofit is offering pre-orders until June 18 of its updated standards manual, with a publication date of July 31.

Furuno, Simrad Add SiriusXM Fish Mapping Suite

The subscription-based service offers offshore anglers a suite of technology with which to locate and catch more fish.