BRP, the Canada-based manufacturer of Sea-Doo, Ski-Doo, Evinrude and other brands, is scaling up to 100 employees in its new Plano, Texas office, which is part of the powersports division and officially opened last week.
BRP said it chose Plano for its central location, access to top talent and proximity to Dallas/Fort Worth International Airport, as well as to better connect the Valcourt, Quebec-based company with Texas, its top off-road-vehicle market, Sandy Scullion, senior vice president and general manager for the global retail and services division, told the Dallas Business Journal.
The three main functions for what BRP is calling its North American Hub are sales, marketing and network development, Scullion said. The Plano office is the company’s first and only office in the United States.
“We have about 50 to 55 employees now, and we’re probably going to go up to about 100 in the in next 12 to 18 months,” Scullion said.
With roughly 16,700 square feet at 7300 Dallas Parkway in Plano, the office can accommodate about 140 employees, Scullion said.
BRP will bring together management and staff from different departments in Texas to create multidisciplinary teams. Some of the company’s Canada-based employees will move to Plano, Scullion said.
BRP is changing its go-to-market operating model and creating a fully dedicated North American business unit that will allow BRP to better support dealers and customers, he said.
“The decision to go to Texas out of Valcourt, Quebec, was kind of bold internally,” Scullion said. “But after the announcement, the network has been completely ecstatic about that decision.”
BRP’s products include Ski-Doo and Lynx snowmobiles, Sea-Doo personal watercraft, Can-Am on- and off-road vehicles, Alumacraft boats, Evinrude and Rotax marine propulsion systems, as well as Rotax engines for karts, motorcycles and recreational aircraft.
The company supports its product lines with a parts, accessories and attire business.