BRP names new CFO among personnel changes

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Evinrude and Rotax manufacturer BRP said it changed its upper management to accelerate its growth strategy.

Sébastien Martel will take over as chief financial officer for the company, which went public on the Toronto Stock Exchange last May; Chris Dawson was named vice president and general manager of global sales and consumer experience; Anne Bélec will serve in the newly created position of senior vice president of global marketing and strategy and information systems; and Claude Ferland and Yves Leduc will leave the company to “pursue other opportunities.”

“BRP will soon be celebrating its first year as a public company, and as we accelerate our global growth strategy I am implementing changes designed to better leverage our strong product brands and global footprint,” president and CEO José Boisjoli said in a statement. “As part of these changes, I am pleased to announce new roles for Sébastien Martel and Chris Dawson, and to welcome Anne Bélec to BRP.”

Martel, who has been with the company since 2004, will be responsible for all corporate finance, including consolidation and reporting, tax and treasury, as well as the corporate communications, public affairs and investor relations function.

Dawson’s first mandate is to merge the North America and international divisions to capture synergy opportunities and continue the focus on consumer experience. He has been with the company since 1998.

Bélec has held increasing senior management positions in marketing, sales and product planning and business development at Ford Motor Co. While at Ford, she was CEO of Volvo Cars of North America between 2005 and 2008.

Ferland, currently vice president and chief financial officer, and Leduc, vice president and general manager for North America, will be in function until Thursday and will remain available to ease the transition until June 1.

“Claude and Yves have both played a role in making BRP a leader in the power sports industry, and their contribution to BRP’s recent successful initial public offering was invaluable. I want to thank them for all the years of dedication to the organization and we all wish them well in their new endeavors,” Boisjoli said.

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