BRP targets repower market

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Bombardier Recreational Products recently announced a new marketing campaign for Evinrude E-TEC.

A lead generating direct mail drive, aimed at targeted consumers, will run through June. This direct mail encourages recipients to visit this site, where they can estimate how much they will save on operating costs with an Evinrude E-TEC-powered boat.

A primary focus of the campaign is aimed at the repower market and targeted at consumers who currently own older boats.

Click here for the full release.

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