Skip to main content

BRP to buy Triton Industries, the builder of Manitou pontoons

Manitou will operate as part of BRP’s new Marine Group.

Manitou will operate as part of BRP’s new Marine Group.

BRP announced it will buy Triton Industries, the Lansing, Mich.-based builder of Manitou pontoons, for an undisclosed amount. Triton will be part of BRP’s new Marine Group.

The announcement surprised some by coming so close to BRP’s deal to buy fishing boat manufacturer Alumacraft.

“Manitou being a performance brand — it’s a great fit for BRP and Alumacraft,” Tracy Crocker, BRP Marine Group president and Evinrude senior vice president and general manager, told Trade Only Today.

“It’s really a performance pontoon; you’d never even use that term 10 years ago,” Crocker said. “They have their patented V-Toon technology, and that fit with BRP’s approach to technology.

The plan is to keep the Marine Group businesses independent and continue “business as usual,” Crocker said. “Scott VanWagenen will continue to run the business, with a go-to-market strategy.”

BRP will look to grow dealer networks for both boat brands and potentially cross-pollinate where it makes sense, Crocker said.

“The expansion of Manitou and Alumacraft in new markets is another growth opportunity we’ll look at,” Crocker said.

That expansion will continue internationally at some point, said Crocker.

“When we think of BRP Marine Group, we’re thinking of this as a global business, so we want to take advantage of the global footprint we already have and see if we can expand into other marketplaces,” Crocker said.

Manitou employs around 160 people and has a network of about 150 dealers in the United States and Canada, according to a statement.

The transaction remains subject to customary closing conditions and is expected to be completed in the third quarter of BRP’s fiscal year 2019.

Related

1_NMRA

NMRA Presents Annual Awards

Edson CEO Will Keene and ComMar Sales president Tim Conroy were recognized for their contributions to the marine industry.

1_ PULSE.PING.2

DEALERS: Are Interest Rates Impacting Demand?

This month’s Pulse Report survey asks dealers whether interest rate increases are causing a downturn in boat sales. Take the survey here.

1_EPROPULSION

EPropulsion, Mack Boring Partner with Crest

Pontoon builder Crest will use an ePropulsion Navy 3.0 Evo electric outboard motor and an E175 battery for its 2023 Current model.

1_BENETEAU

Beneteau Reports Significant H122 Growth

The company reported that its revenue grew 8.6 percent and income increased by 30 percent during the first half of 2022.

1_WINTRON copy

Wintron Announces Virtual Show

The electronics distributor will hold its distributor show Nov. 2-9, allowing dealers to interact with sales representatives via phone, email or online chat.

AdobeStock_131758074

Rays of Light

A key indicator of U.S. consumer confidence rose for the first time in four months in August as the economy added 315,000 jobs.

1_YANMAR

Yanmar Announces Sales, Marketing Hires

The company has hired Bas Eerden as global sales manager and Michele Durkin as global marketing manager.

AdobeStock_99701994

So, You Want To Be a Yacht Broker

Tips to help build a network through an online presence which is essential to success