BRP Unveils Adventure Program

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Bombardier Recreational Products is daring enthusiasts to choose their own adventure. The powersports vehicles manufacturer launched Uncharted Society to offer more than 40 “expertly curated” experiences utilizing BRP water and on-road vehicles throughout the United States.

Uncharted Society says it creates and curates “adventures enabled by powersports, pushing the boundaries of what you can see, feel and sense. … From a curated week-long trip to multihour, adrenaline-fueled experiences, our adventures take you deeper into mountain ranges, along legendary waterways, over desert sand dunes, farther into canyons and through playgrounds made of mud.”

Trips are divided into four categories — water, land, snow and mud — and include adventures from the Gulf of Mexico and Lake Powell to Zion National Park and Joshua Tree.

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“Over the past few months, we have been working with some of the best outfitters out there to reimagine powersports adventures and what they can offer to guests,” said Simon Cazelais, director of content strategy and the BRP-X Innovation Lab, in a statement. “Uncharted Society is our first step in making experiencing our products more accessible by bringing to the market a curated premium collection of adventures for all.”

BRP teamed with GetMyBoat for a variety of waterborne programs in several locations in Florida, California and Utah. The trips will utilize Sea-Doo personal watercraft, and experiences start at $65 for multihour, self-guided PWC events off Madeira Beach to a few days camping and fishing on Lake Powell on a loaded Sea-Doo Fish Pro.

BRP believes now is an ideal time to offer packaged adventures, as many people are looking to get outdoors while adhering to social distancing guidelines. It also introduces newcomers to powersports, perhaps creating future enthusiasts.

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