Navico, parent of the Lowrance, Simrad, B&G and GoFree brands was named Cabela’s 2014 Vendor of the Year for the general outdoors division.
For the second year in a row, Navico was selected from more than 4,000 vendors in this category — including marine and fishing product manufacturers — for a variety of measures that include directly influencing sales and customer-service goals.
For the first time in the history of this award, Cabela’s has selected a partner in consecutive years and recognized Navico for its collaboration, communication and dedication to the organization.
“We are greatly honored to once again be named Cabela’s Vendor of the Year for the general outdoors division,” Navico CEO Leif Ottosson said in a statement. “This recognition is the result of the incredible performance by Navico’s Lowrance brand.”
“Being selected for this award is a testament to our focused efforts to establish outstanding relationships with our trade customers, allowing them to realize greater success, as well as our continued commitment to delivering industry-leading products, services and customer support,” he said.
Cabela’s, founded in 1961 and based in Sidney, Neb., is a specialty retailer that markets hunting, fishing, camping and other outdoor merchandise.
“Cabela’s is pleased to once again name Navico our Vendor of the Year for the general outdoors division,” said Roger Verhulst, Cabela’s senior vice president of merchandising. “It is an exclusive honor for a vendor to receive this award two years in a row; however, Navico and its employees share Cabela’s passion and commitment for providing quality products and outstanding customer service. We look forward to continuing our strong relationship well into the future.”