Coat of many colors

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Photo Courtesy West Marine

Photo Courtesy West Marine

New Nautical Coatings, the parent company of Sea Hawk Paints, said it acquired the Flexdel and Aquagard brands of antifouling paints and primers from Flexabar Corp. Terms were not disclosed.

The company acquired Blue Water Marine Paints from Valentus Specialty Chemicals in late August.

New Nautical said in a statement that the acquisitions make it the “preeminent marine antifouling coatings company.” Flexdel and Aquagard products provide hull coatings for the recreational and commercial markets.

“The acquisition of the Flexdel and Aquagard brands, as well-known, easy-to-apply antifouling paints, will complement our existing Sea Hawk Paints premium position and Blue Water Marine Paints value-based position in the marine coatings market and provide New Nautical Coatings with an additional growth platform,” said Erik Norrie, New Nautical Coatings CEO, in the statement, adding that the range would also appeal to professional applicators and do-it-yourselfers.

“We believe acquiring the Flexdel and Aquagard brands will provide truly unique opportunities to create value for every type of marine customer in every channel that hull coatings are sold,” Norrie said.

The Flexdel line includes Armor, Bottom Gard and UltraGard antifouling paints. The Aquagard line includes Aquagard water-based bottom paint, Alumi-Kote brushable and spray paint, Inflatable bottom coating, and Transducer antifouling spray.


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