Cobra Electronics Corp. is partnering with Atlantic Marketing, an East Coast independent manufacturer's representative for marine, trailer, powersports and sporting goods markets.
Atlantic Marketing will manage marine and OEM customers for Cobra's line of marine electronics.
"Cobra Electronics is widely recognized as one of the most innovative U.S. marine product suppliers, having greatly expanded its marine product line throughout the past several years," Atlantic Marketing president Brandon Flack said in a statement. "We are pleased to be able to offer our dealer network the opportunity to add valued Cobra Electronics products to their assortments in time for the 2015 boating season."
Based in Stonington, Conn, Atlantic Marketing has been operating since 1965 and has six offices from Maine to Virginia.
"The team at Atlantic Marketing has developed an excellent reputation with its customers and vendors as a highly knowledgeable and credible representative with an impressive collection of accolades and numerous sales achievements," said Ricky Johnson, national sales manager for marine electronics at Cobra.
"We are pleased to join forces with them as we accelerate our efforts to bring our innovative and affordable marine products to the forefront of the boating community and we are confident they will deliver outstanding results."