Skip to main content

Cobra Electronics adds East Coast sales rep

Cobra Electronics Corp. is partnering with Atlantic Marketing, an East Coast independent manufacturer's representative for marine, trailer, powersports and sporting goods markets.

Atlantic Marketing will manage marine and OEM customers for Cobra's line of marine electronics.

"Cobra Electronics is widely recognized as one of the most innovative U.S. marine product suppliers, having greatly expanded its marine product line throughout the past several years," Atlantic Marketing president Brandon Flack said in a statement. "We are pleased to be able to offer our dealer network the opportunity to add valued Cobra Electronics products to their assortments in time for the 2015 boating season."

Based in Stonington, Conn, Atlantic Marketing has been operating since 1965 and has six offices from Maine to Virginia.

"The team at Atlantic Marketing has developed an excellent reputation with its customers and vendors as a highly knowledgeable and credible representative with an impressive collection of accolades and numerous sales achievements," said Ricky Johnson, national sales manager for marine electronics at Cobra.

"We are pleased to join forces with them as we accelerate our efforts to bring our innovative and affordable marine products to the forefront of the boating community and we are confident they will deliver outstanding results."

Related

1_ABA

ABA Celebrates 30 Years

The America Boatbuilders Association was founded in 1992 with the objective of collectively buying engines, raw materials and manufactured products at better prices.

1_YEARGIN

Who, Not How

Sometimes, to solve a tough problem, you need to get a different person in the room.

1_WHALESACTION

NMMA: Proposed Speed Rule an ‘Existential Threat’ to Industry

The association is calling on every marine brand, employee and boat owner to file public comment by Oct. 31 over a sweeping regulation to protect North Atlantic right whales.

1_AXOPAR

Axopar and Nimbus Renew Agreement

The boatbuilders have entered an agreement whereby Nimbus Group will retain exclusive rights to sell Axopar boats on the Swedish market.

1_IAN

Hurricane Ian Leaves Devastation in Florida

The storm left a wide swath of destruction, heavily impacting marine interests from Tampa Bay to Marco Island.

Norm

Email Is Your Ticket to Holiday Sales

Developing an effective email campaign can bolster sales and help fill winter coffers at your dealership.

1_NMRA

NMRA Presents Annual Awards

Edson CEO Will Keene and ComMar Sales president Tim Conroy were recognized for their contributions to the marine industry.

1_ PULSE.PING.2

DEALERS: Are Interest Rates Impacting Demand?

This month’s Pulse Report survey asks dealers whether interest rate increases are causing a downturn in boat sales. Take the survey here.

1_EPROPULSION

EPropulsion, Mack Boring Partner with Crest

Pontoon builder Crest will use an ePropulsion Navy 3.0 Evo electric outboard motor and an E175 battery for its 2023 Current model.