Expanding its North American sales force, Davis Instruments signed Woodard and Company Ltd. to represent its line of marine products across Canada.
"Woodard and Company has strong, deep-rooted connections throughout the Canadian marine industry," Davis Instruments president Bob Selig said in a statement. "We're pleased to have forged this new relationship with such a respected and successful group of professionals."
Since 1970, Toronto-based Woodard and Company has represented manufacturers in the marine, RV, industrial, agricultural, and specialty and off-highway vehicle markets. Its marine division encompasses recreational boat parts and supplies, trailers, and dock and marine equipment.
The rep group works in every province and territory with OEMs, distributors, wholesalers and aftermarket retailers.