Dometic debuts new branding at RV trade show

Dometic announced a new brand positioning for the company at the National RV Trade Show in Louisville, Ky.,
Author:
Updated:
Original:

Dometic announced a new brand positioning for the company at the Recreational Vehicle Industry Association’s National RV Trade Show in Louisville, Ky., on Monday and plans to unveil the new strategy to the marine industry on Feb. 16 at the Miami International Boat Show.

The company said its brands, which include Atwood, Fantastic Vent, Marine Air and Cruisair, are being unified into a single brand: Dometic. By harmonizing the brands, the company said it is able to unify the breadth of its products, resources and expertise into one cohesive global powerhouse in the mobile living market.

“Dometic is a global company that provides great solutions to satisfy people’s essential needs when living mobile,” Dometic Americas senior vice president of marketing Kelly McGann said in a statement.

“We offer smart and reliable products with outstanding design. Our new mission and tagline for Dometic is ‘Mobile Living Made Easy.’ At the heart of this new brand platform is a sharp focus on our end consumers — RV owners, boat owners, truck drivers and outdoor enthusiasts.

“Dometic is on a journey to make a seamless and consistent experience for our customers; fulfilling the promise of Mobile Living Made Easy, which is expressed in a new, fresh and modern visual identity centered on the values of our end consumers.”

Dometic said it makes smart, reliable products with outstanding design for mobile living in the areas of climate, hygiene and sanitation, and food and beverage.

The company said it makes and sells products in these areas mainly for use in recreational vehicles, trucks and premium cars, cruisers and workboats, and for a variety of other uses.

Related

Argos 3D Forward Looking Sonar

For 20 Years, FarSounder has been developing and manufacturing 3D forward-looking sonar for vessels of all sizes.

Dometic Marine Appoints Executives

The company promotes a 20-plus-year employee and adds a vice president of aftermarket sales and e-commerce.

IMEA Launches Scholarship Program

The International Marine Electronics Alliance aims to recruit students into the field of marine technology.

RBFF Campaign Reels in Awards

The fishing-and-boating advocacy group’s Get on Board campaign was recognized by two national public relations organizations.

Suzuki’s Clean Ocean Project

Testing of the engine manufacturer’s microplastics filtering device continues as it moves closer to production. The company also released its full-year financials.

Uflex Adds to Sales and Marketing Team

The company said significant growth during the last few years created the need to add three employees.

NMTA Beats Proposal To Double Excise Tax

It’s just one example of the value of belonging to a state or local marine trade association. Are you a member of an MTA?