Dometic earns Red Dot design award


Dometic has received a 2019 Red Dot Award in the Brands & Communication Design category.

Red Dot awards were started to recognized diversity in the field of design. They are broken down into three disciplines, product designs, brands and communication and design concept. There were more than 1,800 entries in this year’s program.

“We developed a brand that gave us a common mission for the whole company,” Peter Kjellberg, chief marketing officer at Dometic, said in a statement. “A mission that clearly sets out the direction of our future development and offering to the market. The changes we carried out were extensive. We are now a more modern and inspiring company. The feedback, both internally and externally, has been unanimously positive.”

Dr. Peter Zec, founder and CEO of the Red Dot Award, said the program has been around for 65 years. This year was the first in which companies had the opportunity to compete for the distinction. “This makes he even happier to congratulate the laureates most sincerely on their win,” he said. “It is a testament both to their convincing performance and to the quality and design leadership of their brands.”

The Red Dot Award will celebrate this year’s honorees on November 1 at an awards ceremony in Berlin. Approximately 1,400 international guests will be in attendance and the winners exhibition, “Design on Stage,” will be there for one night. They will also be featured in the International Yearbook Brands & Communication Design 2019/2020, which comes out on November 14.