Dometic and Boatersbook.com are teaming up to expand local digital advertising for authorized dealers.
Boatersbook contains 30,000 marine business profile pages. Each participating Dometic dealer will get a Dometic-branded profile page on Boatersbook.com to advertise its services specific to the Dometic product line.
“In 2014 we began the program with a handful of Dometic dealers in the Northeast, Southeast, Southwest and Pacific Northwest,” Boatersbook.com publisher Rich D'Alessio said in a statement. “These dealers averaged 206 page views from boaters per month, with a traffic growth rate of over 5 percent per month. Based on these numbers and rolling the program out nationally, we expect to increase these numbers 100-fold throughout 2017.”
With digital media a prime focus, online cooperative advertising programs between manufacturers and dealers are becoming increasingly important, Boatersbook said.
“Dometic maintains one of the largest marine dealer networks in the U.S.,” Dometic aftermarket sales vice president Ken Taranto said. “Leveraging our brand and product line through our dealer network via digital media is clearly the most efficient means to keep our message cohesive and timely.”