Skip to main content

Dometic signs digital advertising deal with Boatersbook.com

Dometic and Boatersbook.com are teaming up to expand local digital advertising for authorized dealers.

Dometic and Boatersbook.com are teaming up to expand local digital advertising for authorized dealers.

Boatersbook contains 30,000 marine business profile pages. Each participating Dometic dealer will get a Dometic-branded profile page on Boatersbook.com to advertise its services specific to the Dometic product line.

“In 2014 we began the program with a handful of Dometic dealers in the Northeast, Southeast, Southwest and Pacific Northwest,” Boatersbook.com publisher Rich D'Alessio said in a statement. “These dealers averaged 206 page views from boaters per month, with a traffic growth rate of over 5 percent per month. Based on these numbers and rolling the program out nationally, we expect to increase these numbers 100-fold throughout 2017.”

With digital media a prime focus, online cooperative advertising programs between manufacturers and dealers are becoming increasingly important, Boatersbook said.

“Dometic maintains one of the largest marine dealer networks in the U.S.,” Dometic aftermarket sales vice president Ken Taranto said. “Leveraging our brand and product line through our dealer network via digital media is clearly the most efficient means to keep our message cohesive and timely.”

Related

1_ABA

ABA Celebrates 30 Years

The America Boatbuilders Association was founded in 1992 with the objective of collectively buying engines, raw materials and manufactured products at better prices.

1_YEARGIN

Who, Not How

Sometimes, to solve a tough problem, you need to get a different person in the room.

1_WHALESACTION

NMMA: Proposed Speed Rule an ‘Existential Threat’ to Industry

The association is calling on every marine brand, employee and boat owner to file public comment by Oct. 31 over a sweeping regulation to protect North Atlantic right whales.

1_AXOPAR

Axopar and Nimbus Renew Agreement

The boatbuilders have entered an agreement whereby Nimbus Group will retain exclusive rights to sell Axopar boats on the Swedish market.

1_IAN

Hurricane Ian Leaves Devastation in Florida

The storm left a wide swath of destruction, heavily impacting marine interests from Tampa Bay to Marco Island.

Norm

Email Is Your Ticket to Holiday Sales

Developing an effective email campaign can bolster sales and help fill winter coffers at your dealership.

1_NMRA

NMRA Presents Annual Awards

Edson CEO Will Keene and ComMar Sales president Tim Conroy were recognized for their contributions to the marine industry.

1_ PULSE.PING.2

DEALERS: Are Interest Rates Impacting Demand?

This month’s Pulse Report survey asks dealers whether interest rate increases are causing a downturn in boat sales. Take the survey here.

1_EPROPULSION

EPropulsion, Mack Boring Partner with Crest

Pontoon builder Crest will use an ePropulsion Navy 3.0 Evo electric outboard motor and an E175 battery for its 2023 Current model.