Engineered Marine Coatings said all of its color products are now priced the same as basic white under a policy the company calls “sanity pricing.”
Company founders Jon Boswell and Brad Martin said the new pricing policy was effective Jan. 1.
“We are doing things to make it easy for our customer,” Boswell said in a statement. “Now bids will be easier to calculate because you don’t have to reference a large price chart. Why should our customers have to pay a premium just to change the paint color? The actual cost increase to go from white to navy is negligible. There is no business reason why any coatings company needs to charge more for any color.”
“Brad and I developed Quantum, making every effort to eliminate old-school thinking and focusing only on creating the best product possible, and according to our customers we have done that,” Boswell said. “Streamlining our pricing is the next natural step.”