Evinrude names new executive
Nando Zucchi is vice president of marketing and international business development.
Evinrude
Evinrude, of Sturtevant, Wis., is a maker of outboard engines and one of the brands of Valcourt, Quebec-based Bombardier Recreational Products.
President of BRP’s new Marine Group outlines strategy
BRP said it is making a long term strategic play in forming its Marine Group with the Alumacraft acquisition, rather than making purchases simply for economic benefit.
BRP acquires Alumacraft, forms new Marine Group
Evinrude announced today that it is now a part of the newly established BRP Marine Group with the acquisition of Alumacraft.
Evinrude partners with four builders
Evinrude has signed four new boat builders in the first quarter of fiscal 2019.
Evinrude employees participate in Milwaukee cleanup
Evinrude employees took part in the 23rd Annual Milwaukee Riverkeeper Spring Cleanup as part of the company’s Earth Day celebration on Saturday.
Evinrude outboards comply with Australian emissions regulations
Outboard motor manufacturer Evinrude is reporting that its E-TEC engines are compliant with Australia’s new exhaust emissions standards that were finalized in December 2017.
Evinrude to be inducted into the Space Technology Hall of Fame
Evinrude will be inducted into the Space Technology Hall of Fame during the Space Foundation’s 34th Space Symposium in Colorado Springs, Colo., on April 19th.
Evinrude to focus sales efforts regionally in 2018
Evinrude plans to tell its story more aggressively in 2018 though its regional marketing promotions and by providing boaters hands-on experiences with its engines during events in different markets.
Evinrude rolls out sales promotion
Evinrude has announced a promotional event that includes 10-year, factory-backed extended service coverage on all Evinrude E-TEC and E-TEC G2 engines.
Eastward Boats employs Evinrude engine for Florida expedition
Eastward Boats and Evinrude teamed up for an expedition around the bottom half of Florida.
BRP names senior vice president and general manager at Evinrude
BRP said Tracy Crocker has been named senior vice president and general manager at Evinrude after the retirement of his predecessor last month.
Evinrude offering test drives at local events
BRP, the owner of Evinrude outboards, is staging test-drive events for the public around the United States and in Canada, starting this month and ending at the Fort Lauderdale International Boat Show in November.
Evinrude joins the joystick club
Calling it easy to use and easy to own, the company shows off its iDock piloting system, which is set to hit the market this fall
BRP extends Evinrude promotion through July
BRP extended its eight-year, factory-backed service coverage on all Evinrude E-TEC and E-TEC G2 engines until the end of July.
Evinrude debuts joystick piloting system
Imagine if the most anxiety-riddled portion of a day’s boating excursion suddenly became effortless.
The man behind the ‘new’ Evinrude
As chief of marketing and planning, Olivier Pierini implements ‘bold’ strategies to propel the brand to segment dominance
Water-skiing records fall at Evinrude event in Florida
BRP, which sponsored the April 18-23 event, said the records included the most records broken at a single event.
Evinrude sponsors Midwest TV fishing show
BRP said Evinrude will be the engine sponsor of John Gillespie’s “Waters and Woods” TV program.
VIDEO: Evinrude joins Earth Day event in Milwaukee
Evinrude took part in the Milwaukee Riverkeeper’s 22nd annual Spring River Cleanup on Saturday.
ABYC partners with Evinrude on outboard donation
Technicians at the Rhode River Marina in Edgewater, Md., installed the outboard on a 18-foot center-console runabout.
BRP adds marketing director
BRP said today that it has appointed Olivier Pierini as director of global marketing and strategic planning.
BRP rolls out Evinrude retail promotion
BRP said it is offering 10-year, factory-backed extended service coverage on all Evinrude E-TEC and Evinrude E-TEC G2 engines.
AB Inflatables model with BRP propulsion debuts at FLIBS
BRP said its Rotax 4-TEC jet propulsion system will power the ABJET 445 model from AB Inflatables.