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Evinrude employees participate in Milwaukee cleanup

Evinrude-powered boats were used to pick up trash from the Milwaukee River

Evinrude-powered boats were used to pick up trash from the Milwaukee River .

Evinrude employees took part in the 23rd Annual Milwaukee Riverkeeper Spring Cleanup as part of the company’s Earth Day celebration on Saturday.

Joining more than 4,000 volunteers picking up trash in the Milwaukee area, Evinrude employees cleaned up Milwaukee’s Kern Park.

Six Evinrude-powered boats brought additional company volunteers to clean up otherwise inaccessible parts of the Milwaukee River.

“Once again, Evinrude is participating in the Spring Cleanup as part of our ongoing commitment to preserving a clean environment,” said Evinrude vice president and general manager Tracy Crocker in a statement.

“We are proud to call Wisconsin our home and our team is dedicated to keeping our environment clean so our neighbors, families and community can enjoy everything Wisconsin’s waterways offer,” Crocker said. “This commitment goes beyond Earth Day. We support environmental initiatives year-round, including a partnership with the University of Wisconsin Milwaukee’s School of Freshwater Science to aid in the important research of their students.”

Evinrude founder Ole Evinrude, developed the first commercially viable outboard engine in 1909.

The brand, headquartered in Sturtevant, Wis., remains invested in the Milwaukee community.

“We are thrilled to once again have Evinrude as part of our Spring Cleanup,” said Milwaukee Riverkeeper executive director Jennifer Bolger Breceda. “Every year we know we can count on them to not only offer help on land but also expand our reach on the river with E-TEC powered boats.”

“Furthermore, we are grateful Evinrude understands that cleaning up our rivers is about more than clearing out trash and debris,” Breceda said. “Their commitment to creating cleaner outboard engine technology and manufacturing processes are key reasons we consider Evinrude a valued partner all year round.”

Evinrude says its E-TEC engines help minimize boaters’ impact on the environment by consuming 20 percent less fuel than competitive outboard engines and reducing emissions by an average of 90 percent.

The outboards won the Environmental Protection Agency’s Clean Air Excellence award in 2005.



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