Evinrude names new executive

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Nando Zucchi will lead marketing and business development.

Nando Zucchi will lead marketing and business development.

Evinrude named Nando Zucchi vice president of marketing and international business development.

Zucchi will leverage the company’s team of global marketing and international business development professionals to drive brand recognition and build partnerships.

Zucchi has previous experience with Vista Outdoor, SOG Knives and Tools, Hero Group, Johnson Outdoors and S.C. Johnson.

“As a lifelong outdoor enthusiast and avid boater I am particularly excited to join the company at this time,” Zucchi said in a statement. “I am eager to take the reins and lead my proven team in driving Evinrude’s brand recognition and expanding Evinrude’s global reach. I look forward to leveraging my experience in the outdoor industry for the benefit of this iconic brand.”

“Nando has a strong history of working at the executive level for some top consumer and outdoors brands,” said Tracy Crocker, president of BRP Marine Group. “We are sure he will have a tangible impact on the course of the product line and look forward to a bright future working together.”