Evinrude E-Tec is taking part in a national online interactive fishing game, "Catch a Boat," sponsored by the Recreational Boating & Fishing Foundation.
The game is designed to bring awareness to its online fishing and boating resources.
A Triumph 1700 skiff powered by an Evinrude E-TEC 60-hp outboard is being offered as the grand prize in the virtual fishing game. The contest launched June 4 and runs for seven weeks. It is expected to attract 50,000 participants.
"We're always looking for creative ways to reach consumers, and the Catch a Boat contest fit our criteria," said Roch Lambert, vice president and general manager of BRP's Ski-Doo, Sea-Doo and Evinrude division, in a statement. "The online marketing strategy has been successful for Evinrude E-Tec in the past, and this new program will enhance our current initiatives, as well as bring additional awareness to the benefits of our product."