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Evinrude outboard is part of contest grand prize

Evinrude E-Tec is taking part in a national online interactive fishing game, "Catch a Boat," sponsored by the Recreational Boating & Fishing Foundation.

The game is designed to bring awareness to its online fishing and boating resources.

A Triumph 1700 skiff powered by an Evinrude E-TEC 60-hp outboard is being offered as the grand prize in the virtual fishing game. The contest launched June 4 and runs for seven weeks. It is expected to attract 50,000 participants.

"We're always looking for creative ways to reach consumers, and the Catch a Boat contest fit our criteria," said Roch Lambert, vice president and general manager of BRP's Ski-Doo, Sea-Doo and Evinrude division, in a statement. "The online marketing strategy has been successful for Evinrude E-Tec in the past, and this new program will enhance our current initiatives, as well as bring additional awareness to the benefits of our product."

Click here for the full release.

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