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Evinrude set to debut new products in Wisconsin

This weekend Evinrude in Milwaukee will host its entire dealer and OEM network and unveil its latest Evinrude E-TEC G2 innovations.
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An Evinrude E-TEC G2 engine is shown on a Bennington pontoon boat.

An Evinrude E-TEC G2 engine is shown on a Bennington pontoon boat.

This weekend Evinrude in Milwaukee will host its entire dealer and OEM network and unveil its latest Evinrude E-TEC G2 innovations. Among those attending are 15 new dealers and two new OEMs from the last quarter.

Marine journalists also will be on hand. Evinrude expects 46 editors from the United States and abroad. More than 1,000 dealer representatives are expected.

“This is an important event with exciting new products,” Rus Graham, a spokesman for Evinrude, told Trade Only. “The company is very excited about the increased number of manufacturers and dealers joining the Evinrude team and expects this event with new product will only fuel that growth.”

Evinrude signed 20 new dealers in the final quarter of fiscal 2016. That brings the yearly total to 72 new North American dealers that have partnered with BRP in 2016.

During the past fiscal year BRP added 16 OEM boatbuilders to its portfolio, including Everglades, Cobalt and Sea Pro Boats. Each builder has signed agreements with BRP to supply its Evinrude E-TEC outboard engines, said BRP.

Trade Only Today will report next week about the new product that is introduced this weekend. The Canadian company earlier this year told Trade Only Today it expects to upgrade the remainder of its direct-fuel-injected 2-stroke outboard fleet with the G2 technology within three to five years.

Currently, only the high-horsepower models have the second-generation G2 technology. The rest of the first generation of E-TEC engines consists of at least a dozen models ranging from 15 to 175 hp, said Alain Villemure, vice president and general manager of BRP’s marine propulsion systems division.

The event is being held at the Golden Mast Inn on Okauchee Lake, the lake where Ole Evinrude was inspired to invent the original outboard engine (see related story). The lake is in the town of Oconomowoc.

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