Evinrude wins award for advertising campaign

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Evinrude was recently awarded a Silver Effie Award for its 2008 "Spend More Time on the Water" advertising campaign.

The Effie recognizes creative ideas and communications tools that contribute to a brand's success. Evinrude won in the leisure products category.

"This is quite an achievement in a highly competitive category of brands," said Roch Lambert, vice president/general manager of the Ski-Doo, Sea-Doo and Evinrude division. "It is a testament to the strong strategic thinking and research by the marketing team that goes into every program developed for Evinrude E-Tec."

The campaign was developed by Milwaukee-based Cramer-Krasselt. The marketing program includes online advertising, an informercial and a new microsite.

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