SureShade reached a milestone at the two Miami boat shows by outfitting more than 150 boats with its retractable sunshade systems. The company told Trade Only Today that it introduced 16 Sureshade models on new boats at the show, including crowd-pleasing models like the Scout 530 LFX, Cigarette Tirranna and Ocean Alexander 45 Divergence.
“We were thrilled to have highly anticipated models like the Scout 530 LXF choose SureShade,” Diane Seltzer, director of marketing, told Trade Only Today. “It certainly elevates our brand as a must-have feature.”
The company also displayed its patented sunshade on the Cigarette 59 Tirranna which, like the Scout, gathered crowds. Seltzer says the company has been installing more of its shades on high performance boats. “We didn’t expect to see Cigarette Racing Team debut four new models at the show,” said Seltzer. “They’re a new OEM for us and integrated our shades on all four models.”
SureShade, which showed its first shade as a factory option on the Boston Whaler 370 Outrage in 2009, has been steadily growing in the OEM segment. Four years ago, says Seltzer, its shades appeared on 50 boats. Two years ago, that number rose to 100.
“This year’s Miami events mark a significant milestone for SureShade as we continue to expand our portfolio models,” said Dana Russikoff, SureShade’s co-founder in a statement. “All of our ATF automated shades now include new silent glide technology with 85 percent less noise and 80 percent less power consumption. This new product release has been very well received by both new and existing boat-builder clients.”
The brands ranged from sportboats from Chaparral, Cobalt and Sea Ray to motoryachts from Jeanneau, to the futuristic Pardo Yachts 50 to high-performance brands that included Cigarette, Fountain and Nor-Tech. Seltzer says sales have been growing at a faster pace since the company, which builds its products in the U.S., launched the Silent-Glide technology at the end of 2018.