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Fusion announces personnel moves

Fusion said it promoted Dan Soeters to international sales director and appointed Adrian Gray as sales director for Europe, the Middle East and Africa.

New Zealand-based Fusion said it promoted Dan Soeters to international sales director and appointed Adrian Gray to take Soeters’ position as sales director for Europe, the Middle East and Africa.

“I have learned a great deal of valuable lessons from running Fusion’s Europe and Middle Eastern operation over the last two years and have had the opportunity to learn from some of the industry’s leading companies and personalities,” Soeters said in a statement.

“By combining elements of European business practices, the engineering expertise from our American parent company and the raw energy and creativity from our Auckland head office we will not only continue to lead our market, but we can now join the efforts of larger industry bodies in building the industry as a whole,” Soeters said.

Splitting his time between the Auckland and Brisbane offices, Soeters will provide leadership and support to the global sales teams, ensuring a more focused and consistent delivery of the Fusion message, the company said.

With a background in European sales, Gray has developed a reputation for driving the growth and development of sales channels while providing a vital link between research and development, purchasing, accounts and commercial planning, the company said.

Gray joins Fusion after a position as sales manager for U.K.-based Ocean LED. Prior to that he had senior roles at Navico and Nexus Marine.

“Adrian comes to us with a formidable background in the marine industry,” Fusion Entertainment managing director Chris Baird said. “His history of professional success with major marine electronic companies, combined with his personal passion for sailing, I can think of no better choice to represent the Fusion brand in the EMEA region.”

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