Fusion showcases online services for dealers and distributors

Publish date:
Fusion’s new platforms are targeted for dealers and distributors.

Fusion’s new platforms are targeted for dealers and distributors.

Fusion Entertainment introduced My Fusion and Fusion University this week at the Metstrade show in Amsterdam. The two platforms are designed to educate dealers and distributors on the company’s marine audio products.

My Fusion is a personal portal for internal staff and the company’s dealers. It provides access to key areas of Fusion’s digital resources in one place and includes online learning, a resource library, articles, press releases, product catalogs and the Fusion blog, Pulse.

Through My Fusion, users can reach Fusion University, an online platform designed to deliver learning through interactive modules. A tiered training structure provides 24-minute courses for specific products and progresses through larger and more complex product groupings. The course culminates with detailed programs covering the range of Fusion products, including a guide to setting up a boat with a stereo system. The courses are designed to provide sales staff and the global dealer network with the knowledge required to sell the products.

In the education program, users earn badges for completed courses. The Fusion bade indicates the person has knowledge of the full Fusion product range. A Signature Badge shows advanced knowledge of Fusion’s Signature Series of speakers, subwoofers and amplifiers while an Apollo badge is for comprehensive knowledge of the Apollo product range and networks. Dealers can monitor personnel’s progress via the portal, request a new store, contact the sales manager and see all the latest resources.

“It is no secret that in order to sell something well, you must understand the product inside and out,” Peter Edward, managing director of Fusion Entertainment, said in a statement. “My Fusion and Fusion University have been carefully designed with that thought in mind. We are always looking for ways to strengthen our Fusion family. Our aim for this platform is to provide detailed training to our wide network of dealers and staff globally.”


A Report from Ohio’s Hybrid Boat Show

The online/in-person show was deemed a success, but organizers say it can’t compare to a traditional boat show. “We took the best action available to us.”

Marina Conference and Expo Begins Tomorrow

Preconference workshops at the virtual event will focus on electrical code updates, BIG grant application guidance and marina operations.

Regal Names VP, North American Sales and Marketing

Jake Kuck had previously served as North American sales manager.

Williams Jet Tenders Expands

The U.K. builder is making changes to its facility to increase production and the size of its RIBs.

Industry Mourns Daniel Harper

The Siren Marine founder and CEO died unexpectedly.

Quick Hits: January 26, 2021

Oxe’s range of diesel outboards get EPA approval and the Association of Marina Industries’ Training Institute releases its certification course schedule.

Virtual Boat Show Season

With most of the winter boat shows canceled, will dealers see a slowdown in demand heading into spring?