Garmin showcases products at media event

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Navionics has new technology to help boaters and anglers with “situational awareness.”

Navionics has new technology to help boaters and anglers with “situational awareness.”

Garmin and Navionics hosted their annual media fishing trip in the Florida Keys last week, bringing together companies from different segments of the fishing industry and showcasing new products.

Navionics displayed its newest technology: SonarChart Shading for its Platinum+ and HotMaps Platinum and satellite overlay. The overlay helps boaters adjust transparency so charts are fully or partially visible with the overlay, making it easier to navigate skinny water or spot marshes, shoals and sandbars. It also makes it easier to find backwater channels and feeder creeks.

“Other products are giving high-res data, or shading, or contours,” said Navionics national regional sales manager Matt Monks. “We’re giving a complete product with all the data we have.”

Platinum+ and more than 2,600 HotMaps Platinum lakes will offer updated and optimized high-resolution satellite imagery, though some lakes may have partial coverage.

Garmin also demonstrated its Echomap Ultra series, with larger, brighter screens, built-in Panoptix LiveScope support, as well as its GPSMap 8600xsv and G3 cartography with Navionics integration.

Carly Hysell (left) and sales and marketing director Dave Dunn showcase Garmin’s latest technology.

Carly Hysell (left) and sales and marketing director Dave Dunn showcase Garmin’s latest technology.

The event included several smaller companies, such as Pennsylvania-based AFW Fishing Brands, owner of brands that manufacture line, leader, terminal tackle, tools, accessories, and saltwater and freshwater lures; Hawaii-based sunglasses manufacturer Maui Jim; and tackle company A Band of Anglers, launched by record-holding fisherman Patrick Sébile.

A Band of Anglers’ plastic lures are designed for years of use to help reduce plastics in the ocean.

A Band of Anglers’ plastic lures are designed for years of use to help reduce plastics in the ocean.

Taiwan-based Okuma Fishing Tackle offered rods and reels, which will be unveiled at ICAST, for media members to use during the event.

Though most companies were showing products to help anglers fish, the theme of the event was conserving resources while accessing them responsibly.

Captains who took the media out to target tarpon and other species used circle hooks to increase the survival potential of released fish.

Captains who took the media out to target tarpon and other species used circle hooks to increase the survival potential of released fish.

“We’re dedicated to our efforts in conservation,” said Mike Dixon, business development vice president for Engel Coolers, a company that is seeking to reduce the chemicals in its rotomolded coolers to make them recyclable. “We want to make sure the outdoors are there for our kids and their kids to enjoy.”

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