Skip to main content

Garmin showcases products at media event

Navionics has new technology to help boaters and anglers with “situational awareness.”

Navionics has new technology to help boaters and anglers with “situational awareness.”

Garmin and Navionics hosted their annual media fishing trip in the Florida Keys last week, bringing together companies from different segments of the fishing industry and showcasing new products.

Navionics displayed its newest technology: SonarChart Shading for its Platinum+ and HotMaps Platinum and satellite overlay. The overlay helps boaters adjust transparency so charts are fully or partially visible with the overlay, making it easier to navigate skinny water or spot marshes, shoals and sandbars. It also makes it easier to find backwater channels and feeder creeks.

“Other products are giving high-res data, or shading, or contours,” said Navionics national regional sales manager Matt Monks. “We’re giving a complete product with all the data we have.”

Platinum+ and more than 2,600 HotMaps Platinum lakes will offer updated and optimized high-resolution satellite imagery, though some lakes may have partial coverage.

Garmin also demonstrated its Echomap Ultra series, with larger, brighter screens, built-in Panoptix LiveScope support, as well as its GPSMap 8600xsv and G3 cartography with Navionics integration.

Carly Hysell (left) and sales and marketing director Dave Dunn showcase Garmin’s latest technology.

Carly Hysell (left) and sales and marketing director Dave Dunn showcase Garmin’s latest technology.

The event included several smaller companies, such as Pennsylvania-based AFW Fishing Brands, owner of brands that manufacture line, leader, terminal tackle, tools, accessories, and saltwater and freshwater lures; Hawaii-based sunglasses manufacturer Maui Jim; and tackle company A Band of Anglers, launched by record-holding fisherman Patrick Sébile.

A Band of Anglers’ plastic lures are designed for years of use to help reduce plastics in the ocean.

A Band of Anglers’ plastic lures are designed for years of use to help reduce plastics in the ocean.

Taiwan-based Okuma Fishing Tackle offered rods and reels, which will be unveiled at ICAST, for media members to use during the event.

Though most companies were showing products to help anglers fish, the theme of the event was conserving resources while accessing them responsibly.

Captains who took the media out to target tarpon and other species used circle hooks to increase the survival potential of released fish.

Captains who took the media out to target tarpon and other species used circle hooks to increase the survival potential of released fish.

“We’re dedicated to our efforts in conservation,” said Mike Dixon, business development vice president for Engel Coolers, a company that is seeking to reduce the chemicals in its rotomolded coolers to make them recyclable. “We want to make sure the outdoors are there for our kids and their kids to enjoy.”

Related

VOLVO-EARNINGS

Volvo Penta Reports Q4, FY22 Results

Net sales of $470 million for the quarter were a 33% increase compared to the prior year period.

Pulse-Report

DEALERS: Are You Improving the Service Experience?

Our monthly Pulse Report survey asks this and other questions about your dealership. Take the survey here.

NMRA-SCHOLARSHIP

NMRA Sets Scholarship Deadline

Students pursuing education in the marine trades can apply for the National Marine Representatives Association awards until April 1.

MARINE-PRODUCTS

Marine Products Reports Record Q4

The builder of Chaparral and Robalo boats reported net sales were up 42% for the quarter and 28% for fiscal year 2022.

1_SHURHOLD

Shurhold Appoints COO

Forrest Ferrari has years of management, business development, IT and quality-assurance experience.

MOBILE-CATCH-CENTER

RBFF, Pure Fishing Partner for a First Catch Center

Pure Fishing will equip a mobile trailer with tackle and gear to bring fishing experiences to areas of South Carolina where participation is low.

Norm

An Oft-Overlooked Sales Opportunity

A recent report from the Recreational Boating & Fishing Foundation showed that women comprise 37% of all anglers. If you haven’t tapped this segment, you’re missing out.

1. 2023 new boat retail outlook

Too Many High-Priced Boats

To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

Soundings Nov 2022

New-Boat Registrations Continue to Slide

As the gaudy sales figures from the pandemic continue to return to more realistic numbers, the main segments of the recreational boating industry saw new-model registrations of 4,421 in November, a 30.3% drop from 6,340 during the same time in 2021. .