Honda Marine touts its 2018 outlook

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Honda Marine said it enters 2018 hoping to build on the success it had last year.

Honda said it has introduced 15 new or refreshed outboard models during the past two years and said that in 2017 it posted 12 consecutive month-over-month sales increases. That was in addition to a 16 percent upswing in sales in 2017, which was also the third consecutive year-over-year increase, the company said.

“2017 laid the foundation for Honda’s continued growth and success in the outboard marine motor market in 2018,” William Walton III, assistant vice president of Honda Marine, said in a statement.

“Our strategy of focusing on the heart of the outboard motor market, from 2.3- to 250-horsepower motors, is paying off, and Honda Marine is proud to be part of driving industry growth and making boating accessible to new customers by providing reliable, durable and highly efficient portable to large outboard motors.”

Honda said it signed 10 new OEM boatbuilder agreements last year, bringing the total to almost 200 manufacturers offering Honda Marine outboards. For the 13th consecutive year, Honda Marine earned the National Marine Manufacturers Association Customer Satisfaction Index award.

The recognition goes to boat and engine manufacturers that measure customer satisfaction and pursue continuous improvement. Award recipients achieved an independently measured score of 90 percent or higher in customer satisfaction during the past program year.

The 15 outboards that were refreshed or reintroduced ranged from the BF4 to the BF250, including jet versions of the 40-, 65- and 105-hp models. The Grand Prix White color is newly available for 2018 on the BF150.

Honda also expanded the availability of its Intelligent Shift & Throttle system. Introduced in 2014 on the company’s BF250, iST also can be installed on the BF200 and BF225.

Honda said iST is a plug-and-play system that does not require programming for single- and twin-engine installations. It’s on the engine under the cowling and can be used for installations of as many as four engines.


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