Humminbird and Fishhound signed an agreement for the Eufala, Ala., marine electronics manufacturer to be a 2014 Product Showcase Partner across all of Fishhound’s sponsored Web properties.
Fishhound will help introduce Humminbird’s newest integrated sonar/navigational systems by leveraging Fishhound’s marketing platform and social media to maximize interest in the ONIX series and other Humminbird products.
Humminbird’s brand will be featured in Fishhound’s Product Showcase, a program that introduces new and innovative products to its community of members and allows them to share their own stories and opinions to help others make more informed buying decisions.
With a large social media reach, Fishhound will activate its audience to promote Humminbird and its brand all over the web.
“Our new ONIX Series represents Humminbird’s most powerful, feature-rich units to date,” Humminbird brand manager Jeff Kolodzinski said in a statement. “For starters, ONIX units feature 'Cross Touch' functionality, which gives anglers full multitouch and keypad functionality all in one unit. Add to that Humminbird's patented Imaging Technologies, like HD Side Imaging and 360 Imaging, along with patented mapping features from LakeMaster, including Water Level Off-Set, Depth Highlight and Shallow Water Highlight modes, and you have features no other sonar GPS unit on the market offers. But even with all this ‘horsepower,’ ONIX remains remarkably simple to use and is easily personalized with hundreds of user-defined views.”