Humminbird signs deal with Fishhound

Author:
Updated:
Original:

Humminbird and Fishhound signed an agreement for the Eufala, Ala., marine electronics manufacturer to be a 2014 Product Showcase Partner across all of Fishhound’s sponsored Web properties.

Fishhound will help introduce Humminbird’s newest integrated sonar/navigational systems by leveraging Fishhound’s marketing platform and social media to maximize interest in the ONIX series and other Humminbird products.

Humminbird’s brand will be featured in Fishhound’s Product Showcase, a program that introduces new and innovative products to its community of members and allows them to share their own stories and opinions to help others make more informed buying decisions.

With a large social media reach, Fishhound will activate its audience to promote Humminbird and its brand all over the web.

“Our new ONIX Series represents Humminbird’s most powerful, feature-rich units to date,” Humminbird brand manager Jeff Kolodzinski said in a statement. “For starters, ONIX units feature 'Cross Touch' functionality, which gives anglers full multitouch and keypad functionality all in one unit. Add to that Humminbird's patented Imaging Technologies, like HD Side Imaging and 360 Imaging, along with patented mapping features from LakeMaster, including Water Level Off-Set, Depth Highlight and Shallow Water Highlight modes, and you have features no other sonar GPS unit on the market offers. But even with all this ‘horsepower,’ ONIX remains remarkably simple to use and is easily personalized with hundreds of user-defined views.”

Related

Quick Hits: March 3, 2021

RBFF’s Take Me Fishing campaign offers embeddable fishing and boating map

MAN Achieves Emissions Certifications

The engine manufacturer, which also announced an extension of its supply partnership with the Ferretti Group, now meets major emissions standards worldwide.

In-Person Palm Beach Show Approved

The city of West Palm Beach OK’d the permit for the four-day show, which opens March 25 with a host of safety precautions.

Distributor Expands ePropulsion Sales Territory

Mack Boring will now offer ePropulsion’s electric outboards in the entire North American and Central American markets.

Registration Still Open for NMMA Webinar

The March 4 State of the Industry webinar includes the presentation of the Marine Industry Customer Satisfaction Index Awards and the Alan J. Freedman Award.

Rollick Secures $8.5 million in Funding

The market strategists said Web traffic in the third quarter of 2020 was up 245 percent on a year-over-year basis.

Time to Cry Foul Over Erie Canal Changes

An act has been introduced in the waning days of New York’s annual budget process that allows no opportunity for public input.